YouTube Marketing Basics
YouTube Marketing Basics
In our time, things started to develop very quickly. As soon as the idea of traditional marketing was moved to electronic marketing, social media applications began
to compete to be the best. The YouTube platform is considered one of the most important electronic platforms that support the marketing aspect
for both different products and services. YouTube marketing is represented in producing marketing videos to promote a product or service,
It includes several types, including promotional and educational videos, customer testimonials, and others.
YouTube channel marketing is more attractive than text or written marketing. Many people do not have time to read, but they prefer to watch a video.
To learn more about YouTube marketing, we present to you in this article the basics of YouTube marketing that you need to know.
Among the marketing companies in Riyadh, Wameed Marketing Company, which consists of specialists in the field of marketing and digital marketing, provides a group
of integrated solutions for entrepreneurs and companies of different categories to provide the necessary support to achieve goals efficiently and effectively from establishing and planning
and managing the activities required for the various departments within the company
Make videos about the most searched keywords
To ensure the success of your campaign to market a YouTube channel, you must choose the most searched words to easily reach your target audience through the following tools:
Keyword Planner: It is one of the most popular tools used to determine the most used semantic keywords and it is a free method.
Keyword Tool: It is also an effective tool that enables you to determine the semantic keywords related to your video.
Tube buddy: Tube Buddy is a software add-on for the Chrome browser that offers many features and advantages
to manage the channel, create videos, and save time and effort.
Wameed, one of the most important marketing companies in Saudi Arabia, seeks to easily reach your target audience
YouTube Marketing Basics: Make your video titles attractive and persuasive
Use appropriate keywords: The keywords in the title give your viewers a glimpse of what to expect from watching the clip, thus achieving benefits for both parties.
Keep the title short: The ideal length for video titles does not exceed 60 characters so that the reader can read it at a glance.
Create clear and distinctive titles with description: Do not leave viewers confused about discovering the topic of the video, but rather allow them to know it clearly.
Tell the reader of the title why they need to watch your videos because the viewer needs a convincing reason to spend their time
watching your clip as well as to know how they will benefit from this viewing.
Among advertising companies, Wameed is distinguished by providing services that benefit customers.
Use thumbnails
It is the image that the viewer sees at first glance and decides whether to open the video or not, so it should be as attractive as possible and carefully chosen.
Of course, you should make sure that this image is related to the content of the video and its title, also add a brief description
and related images in the thumbnail to help the viewer understand the topic of your video.
Do not exceed 5 minutes in your videos
Do not fall into the trap of creating very long and boring videos, it is very possible that you are repeating the same idea, and thus the viewer will not be interested in continuing to watch.
But this does not prevent you from trying to publish clips of different lengths to find out the best results or the ideal length for the video that suits your viewers in order to achieve maximum interaction.
Consider the quality of your videos
If the video quality is not clear and the sound is weak, the visitor will not stay long and will not complete the content, so you must make sure of the quality of the tools used
before starting filming so as not to incur losses later.
Use your circle of acquaintances to market your channel at the beginning
At the beginning, of course, you will not have many visitors, so you can resort to your circle of acquaintances of friends and relatives to promote you at the beginning.
Marketing a YouTube channel via social media
Sharing videos on social networks is essential if you want to grow your channel.
To be considered a professional content marketer, it is necessary for you not only to publish your latest videos on social media platforms,
but also to be active in forums and social groups.