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Your comprehensive guide to choosing keywords efficiently

Your Comprehensive Guide to Choosing Keywords Efficiently

Choosing keywords for an article is one of the most important and difficult steps in writing an article, and it is also the most confusing step for authors or content creators when they decide to start preparing an article. Of course, this process does not take this aside from the great impact on publishing content, whether in writing or video.

In this article, we learn about keywords and how important they are to content.

Of course, we discuss many important details about keywords that we believe will be very useful to you.

What are keywords?

Also known as keywords or keywords, they are the lifeblood of your content because they are more responsible for the process by which search engines identify an article and display it in relevant search results.

Keywords refer to the words that users use when searching the internet. For example, if you want to buy a new mobile phone, for example, you will open the Google search engine and enter keywords such as:

  • Latest mobiles.
  • Cheap phones.
  • Best types of mobiles for the economy class.
  • The latest version from Oppo (for example).
  • Comparison between economy class phones in 2022.
  • Mobile prices in Egypt.
    The best mobile phone cheaper than 5000 pounds.
  • The latest mobile models 2022.
  • The cheapest xiaomi mobiles (for example).

If your content is about phones and their types, all of these terms are good keywords to search for,

And each field has many key phrases that you can rely on in your article.

Marketing research shows that about 50% of customers search for a product online to gather information about it before purchasing it,

So writing articles about these phrases can be very useful for your blog to attract readers if you want to use your blog, promote certain products.

The process of choosing the right words for your content has the biggest impact on your articles appearing in prominent positions in Google search.

Your blog is sure to get more traffic when your articles rank high in search engines, so we wrote this article to show you how to choose the right words while providing the best keyword tool of the year.

The Importance of Keywords for Bloggers and Search Engines

Some marketing campaigns are entirely based on keywords, and marketers can understand the most important needs of potential customers,

and they can understand the audience’s desire to buy a certain product, and thus determine when and how to implement the entire marketing campaign and planning.

In addition to including the right keywords in their campaigns, whether it is free content for blog posts or paid ads through search engines,

these words become the biggest factor in presenting their content to potential customers who are searching for these words, of course.

The keywords that the user uses also reveal a lot about him and his goals behind this search, so you can get an idea about the personality of the customer

or the potential reader who follows your blog, which is certainly useful for preparing the next content or determining your business and marketing strategies,

Depending on the type of keyword, the main products that customers use, we will see in the article.

Types of keywords

Keywords vary from user to user, one person may search using one search term while another may search using a longer search term.

Each of them has some pros and cons that the content creator must carefully study to choose the type that suits his blog

best and attracts his readers, so we have provided a complete guide to understanding the types of tags and how to use them among them for them to choose from the following.

1. Short-tail keywords

They are also known as general keywords because they usually refer to search topics that do not have specifications.

They usually consist of one or two words, and may reach three words, which provides the searcher with a wide range of search and a large number of results, because there is no specification of what the searcher should know.

For example, when a user searches for the word “search engine”, which is a very short and general keyword, it may include search engine optimization

or how search engines work for the best search engines.

Therefore, targeting the term will ensure that the author appears in many searches, but the order in which he will appear in those results is very competitive.

Due to the huge number of searches for it and the huge number of blogs related to it, some studies indicate that this type

of search volume represents about 20% of the total search volume.

2. Medium keywords

This type usually consists of three or four words, and may reach five words in rare cases, and keyword phrases of this type come with a degree of specialization and specifications for user searches, so they are the most suitable words for most people to blog.

This category of keywords is characterized by medium search rates as well as medium competition rates. These keywords are designed to attract specific categories of customers. Targeting medium keywords combines coverage in relatively open search areas with low search rates. Competition rate