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Your Complete Guide to YouTube Marketing

Your comprehensive guide to YouTube marketing

YouTube marketing has become a very powerful and successful business through which the marketer can

achieve a huge amount of profits and successes that he did not expect, and this is due to the popularity that is present all the time within this platform

which has become spending a lot of its time in video clips and various channels, and this matter is always a strong opportunity for the marketer to market to them and be able to achieve all his goals.

In this article, we will learn about each step of YouTube marketing.

Among the marketing companies in Riyadh, Wameed Marketing Company, which consists of specialists in the field of marketing and digital marketing, provides a set of integrated solutions for entrepreneurs and companies of different categories to provide the necessary support to achieve goals efficiently and effectively from establishing, planning and managing the necessary activities for the various departments within the company.


YouTube Marketing Concept

YouTube marketing simply means using YouTube to produce marketing videos for a product or service, and a YouTube marketing campaign includes

different types of videos, such as promotional and educational videos, explanations, customer testimonials, live broadcasts, and others.

YouTube marketing allows you to promote your brand in an attractive visual way that meets your audience’s need to learn, enjoy, and communicate with your brand.

YouTube Marketing Features

YouTube is a global platform, so you can reach customers all over the world.

You can track the success of your videos by viewing the number of views and the duration of their viewing.

You can use YouTube to create educational videos or to promote your products or services.

You can target your audience accurately When creating a video for your business, you can target your audience accurately using keywords in the title and description.

Ease of targeting customers.

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Cons of YouTube Marketing

YouTube ads can be expensive compared to other advertising platforms.
YouTube is often used for educational purposes rather than entertainment, so unless your video is good enough and entertaining enough for people who aren’t interested in learning about your business or product, it probably won’t work.
Your Comprehensive Guide to YouTube MarketingCreating high-quality videos takes a lot of time and effort, so it may not be worth it if you can’t generate a lot of traffic from them.

YouTube Marketing Steps

Create a YouTube Channel: By creating a YouTube channel, you can share your videos with a global audience and create an online presence for your company.
Understand Your Audience: It is important to have a complete and deep understanding of your target audience on YouTube, and to be familiar with their interests and the topics that can attract them. Some things to consider when targeting your audience are age, gender, interests, and location. You can also target keywords by including them in title tags and descriptions.
Study Your Competitors: For YouTube marketing for brands, competitive analysis is done by watching competitors’ videos and comparing the most viewed clips with the least viewed; This is in order to discover gaps and take them into account while designing your marketing strategy.
Learn from your favorite channels: In order to be able to create a professional channel and start marketing on YouTube successfully, you will need to learn from your favorite channels some things that will distinguish you later, and your role here is to collect the greatest possible features within these channels in order to provide them within your channel on the YouTube platform.
Providing professional and high-quality videos: You must present professional and high-quality videos that attract audiences to watch them. In order to do this, you will need to provide the appropriate filming tools and also provide a suitable atmosphere if you will appear yourself. You will also need some editing programs so that you can edit the videos before publishing them on your channel and presenting them to followers. Be sure that this step will contribute greatly to your success if it is applied on the ground in a professional manner.

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Your comprehensive guide to marketing via YouTube

Promotional video: The goal of the promotional video is to increase the number of customers and also awareness of your brand. You can use this type of video through paid advertisements, but the advertisement should not exceed 30 seconds. If you are creative in that video, it will spread widely and get a lot of shares.
Also, an explanatory video for the product you offer: In this type of marketing video, it is explained that the video can contribute to solving the customer’s problems or that they need it or help them in their daily lives. In this video, you should appeal to the audience and show them the importance and distinction of the product so that you can gain potential customers.
And a review video: This video is considered one of the most important types of videos for a marketing campaign on YouTube, as this video explains how the service or product you offer works.
Customer testimonial video: You ask your audience who have used this product or service you offer and liked it to film a video explaining what you offer.

Blog video: This type of video used in YouTube marketing works to show your channel in search engines. In this video, provide the information that the audience wants to know and answer their questions that they want to answer. At the end of the video, you must know your business activity so that you can attract them to your business activity.

Wameed Company, one of the most important marketing companies in Saudi Arabia, seeks to gain the trust of its customers every time and with the provision of any service.