What are the types of YouTube ads?

1- True View ads

True View is an ad format that charges the advertiser a fee if the user views the ad, but skips the ad

Advertisers will not be charged any fees. The biggest advantage of True View ads is that they are safe and cheap. As mentioned earlier, users will be charged only after watching the ad.

So that users can skip ads that are inappropriate for them, which benefits both parties

Advertisers pay for viewing by people who are interested in the advertised product and have the opportunity not to see frustrating or uninteresting ads.

What you should know, dear reader, is that there are 3 main branches of this type of advertising. True View In-Broadcast AdsTrue View Discovery AdsTrue View for Reach

True View in-stream ads True View in-stream ads appear at the beginning, middle, or end of the video. It can be skipped after 5 seconds, in which case the advertiser will not be charged. If the user watches for 30 seconds if the user interacts with the ad (for example, we click on the banner). In-stream ads run on two sites: YouTube videos and GDN (Google Display Network) partner sites and apps.

True View Discovery ads

True View Discovery Ads is a YouTube ad format that has 3 main placements:

YouTube search page, video watch page, and YouTube mobile app home page. The ad block consists of a title (up to 25 characters), a description (up to 35 characters) and a thumbnail

Advertisers are charged every time a user clicks on an ad.

The main benefit of discovery ads is to show ads to people who are searching for a specific, relevant query

This means that when a user searches for a specific product or service on YouTube, a discovery ad will appear.

True View for Reach is a form of video advertising where ad blocks are placed at the beginning, middle, or end of the video

This format is optimized to increase views and awareness, and users can skip the ad after 5 seconds.

The maximum video length is 20 seconds. So, it’s a good idea to explain your message in a simple way. Ditch the general rules and turn the idea you’re pitching into a short 20 seconds that will grab your attention and convert.

2- Non-skippable YouTube ads

Non-skippable YouTube ads (except True View ads) cannot be skipped and must be watched to access YouTube videos The maximum duration of this ad is 15-20 seconds (depending on the location). Previously, non-skippable ads were 30 seconds, but YouTube shortened them to improve the viewing experience and reduce the impact of this ad format on users. However, non-skippable ads still annoy and frustrate most YouTube users At the same time, people got used to this format, negative emotions decreased significantly, and the inability to skip the ad ensured that the user saw the entire ad and received the ad message in an appropriate way. Let’s talk about two types of non-skippable video ads on YouTube: pre-roll ads and mid-roll ads. Pre-roll ads A pre-roll is an advertising video of maximum 20 seconds duration that the user must watch to reach the desired video. Pre-roll ads are always placed at the beginning of the ad and cannot be skipped. Mid-roll ads If you need a video that’s 10 minutes or longer, you can insert an ad template in the middle of the video This format is called in-stream advertising, and the terms are exactly the same, the ad cannot be skipped, and the user must view the entire ad block to continue watching.

3- Small poster ads

Bumper ads are very similar to non-skippable ads, but there are two important differences between them: The maximum duration of a bumper ad is 6 seconds. Bumper ads are shown to users after watching a video. Advantages of bumper advertising: Bumper ads are a simple, non-skippable and less annoying ad format For example, users can close the video tab and avoid watching ads. Bumper ads have a maximum duration of 6 seconds, which increases the likelihood that the user will see the entire ad. Bumper ads are costed on a cost per thousand impressions (CPM) basis, which simplifies cost control. Which ad format to choose? It’s up to you if you want to get your message across to all the right audiences Run a non-skippable campaign or a mini campaign if the primary goal of your campaign is to increase brand awareness Discovering and accessing ads will be the most convenient. YouTube cares about its users and its advertisers It’s constantly changing and becoming an increasingly better place to strike the perfect balance between user and advertiser experience The one thing we can be 100% sure of is that YouTube ads are worth it. Set the right goals Make your ads catchy and interesting, target the right audience, and you’ll get huge ROMI. It would be a wise decision to launch an ad campaign on the channel where your target audience is located.