Types of Facebook Marketing

Today, millions of businesses, large and small, connect with people on Facebook, the world’s largest and most popular social media platform,

With over 2.7 billion monthly users and around 1.79 billion people using Facebook at least once a day.

In addition, with over 9 million active advertisers on the Facebook ad network, and at least 17% of users joining Facebook to connect with brands and products, it’s important to understand how to market on Facebook to get the most out of it.

The Concept of Facebook Marketing

Facebook Marketing is an umbrella term for the different ways you can market your business on Facebook, including:

Facebook Ads.
Business Pages.
Facebook Marketplace.
Facebook Groups.

Whether you’re looking for a free solution, or you’re allocating a fixed number of paid ads, there are different marketing strategies to fit every size of your Facebook marketing budget.

Types of Facebook Marketing

Facebook is still the dominant social networking site because it is the first place for family, acquaintances and friends to communicate online,

It is no longer just a place where friends meet, but it has also become a place for companies to market through interacting with customers and promoting their businesses to achieve themselves. Facebook:

Free Marketing on Facebook

Free marketing is the natural (unpaid) way to send your page posts to your audience.

In fact, organic (free) access to posts on Facebook has become more difficult, but it is still a great opportunity, and the more creative you are,

And the more strategies you have, the more free space you can take advantage of on Facebook, for example. :

Keep your page fans and give them all the new and unique content to make them come back to your page and interact with it.

Monitor your competitors, beat them, make your page better in design and content, and deal with comments and messages received on your page.

Enjoy access to rich and high-quality content, exciting contests, exciting polls and attractive offers.
Make sure what you post is what your audience wants and meets their desires and expectations.
To make your fans feel like they are part of your community, you can create a private Facebook group for your audience.
Respond promptly and courteously to inquiries and complaints, address any concerns about your products or services, and do your best.

Paid Marketing on Facebook

With half a million new Facebook accounts being created every day, Facebook developers have had to come up with new ad formats to meet the modern demands of building robust ad channels and improving verified ads. Facebook lets you choose from four main ad types.

Types of Paid Marketing on Facebook

Image Ads

Static image ads are great for driving traffic to your website. They should be in JPG or PNG format, and the title should be no longer than 40 characters, since the main message of the ad is only 125 characters. It is a clear and concise call to action (CTA)。

Video Ads

With video ads, you can showcase your products, promote customer testimonials, or increase awareness of your brand. Video engagement rates on Facebook are 6.09%, but if the video quality is poor and the message is vague, you will lose your audience!

Carousel Ads

Carousel ads allow people to scroll through a set of images to view the same product from multiple angles. While this is great for e-commerce, carousel ads are not ideal for showcasing multiple products or different listings.

Collection Ads

Collection Ads (collections of images and/or Videos are great for showcasing products in your ecommerce store, but like image ads, you’re limited to a short headline and 125 characters of basic information, so they’re not great for conveying a lot of information.

It’s important to know that the type of ad you choose depends a lot on your campaign goals. For example, images are great for inviting people driving home, while videos are great for engaging your audience.

Facebook Marketing Software

Among the best Facebook marketing tools to help you reach your marketing goals are:

MobileMonkey: A great tool to help you engage with customers via Facebook Messenger. It lets you create customer lists on Messenger and send them group messages. It can also automatically respond to comments you post on your Facebook page.

WASK: An all-in-one digital advertising system that lets you design, publish, manage, and optimize your ads.

Sendinblue: Helps you create and run Facebook ad campaigns more effectively, and you can reach more people with beautifully designed ads and compelling calls to action (CTAs).
ShortStack: The most powerful contest and giveaway marketing platform that lets you create contests, giveaways, and link to landing pages.