Tips for running a successful online advertising campaign

Running a successful online advertising campaign is the goal of any website or online store owner. but how? Each online advertising medium has different characteristics and working mechanisms. Are there any methods or tips to follow to run a successful ad campaign on any ad network or platform? The answer is yes, and if you pay attention to it and study it well, there are some things that can help you succeed in your advertising campaigns on any platform. Of course, each advertising medium has specific elements for success, but their research should be conducted after focusing on general points in the field of advertising. In this article, we will explain to you the most important basic factors that will enable you to manage a successful advertising campaign, based on the opinions and advice of international marketing experts.

Determine your goal for the advertising campaign

What is the goal of your advertising campaign? Have you become popular with your brand? Is it generating sales? Have you subscribed to a mailing list that you do? Is it a goal other than the one mentioned above? Each of these goals requires the application of a specific advertising strategy and even the choice of a specific advertising medium. It makes sense to know exactly what you want from your advertising campaign. For example, promotion can be done by advertising on multiple media at the same time. Getting dropshipping may require a strategy to retarget people who have previously visited your online store, or even a specific product page in your store. Of course, as we all know, your advertising goals must be logical and carefully calculated, whether through explicit numbers or percentages, or even through some tools where you can determine a certain number of visitors or a certain measurable amount using tools like Google Percentage Analysis. Ultimately, your goals should be reasonable, achievable, and most importantly, align with your budget and the functionality of your website. For example, you could theoretically attract a million visitors to your website every day, but could you? Or can your site server handle receiving this number of visitors? It should be noted that precisely defining your marketing goals will make it easier for you to make many choices later, as there are many choices Which you do next depends largely on the marketing goals you want to achieve.

Determine your budget

The digital advertising space is very flexible in the amount of money that can be spent to achieve advertising goals. Setting a budget for one or more advertising campaigns will make it easier for you to choose the type of advertising medium and target audience you will use. Some advertising methods are only available after a certain amount has been deducted from your account, while other advertising methods charge you a fee for the duration of the campaign. Which of the two methods is right for you? It depends on you and the budget you set for your campaign. Additionally, setting a budget will remind you how well each method reached your advertising goals, because you’ll know how much you paid to achieve those goals. Each tool should provide an appropriate return on investment or ROI. You should always keep in mind how much you are spending on advertising on the medium you use, if you are paying more on a medium than your target audience is worth, It might mean it’s not right for you, at least temporarily. Advertising professionals determine their advertising budgets in two stages when using new advertising media:

A) Intermediate testing stage: This stage consists of allocating a budget to the advertising medium that is less than the announced advertising budget (a small percentage of the total budget). The purpose of this budget is to test the medium and its ability to achieve the desired advertising goals and its costs are proportional.

B) The stage of using the media to achieve advertising objectives with an organized spending plan: This stage will not be implemented unless the advertising medium is successful In passing the tests that were conducted in the previous stage, that is, it may or may not occur.