TikTok Marketing
Marketing via TikTok:
It seems that TikTok has surprised everyone after becoming one of the most downloaded applications in the world, attracting a large number of young people every day,
And marketers, celebrities and companies have begun to pay attention to its huge potential, which also encourages us to write this article for everyone to try it together.
The answer to this important question: How to market via Douyin?
What is the TikTok application?
TikTok is an application on iOS and Android that was originally launched as Douyin in China in September 2016.
The TikTok application, known as Douyin in China so far, is the fastest growing social media platform in the world today,
It is a social video network that is shared via short videos, 3. Long. Seconds to 1 minute became 3 minutes.
The application has seen rapid growth during the novel coronavirus pandemic, as many users took a long time to explore
Use and communicate with their audience or followers in new ways. 2021.
TikTok Statistics
As of January 2021, the platform had 689 million monthly active users worldwide, making TikTok the seventh largest platform by users, surpassing Snapchat, Pinterest, and Twitter.
The Chinese version of Douyin has 600 million daily active users in China.
There are 100 million monthly users in the United States.
There are 100 million users in Europe, including 17 million in the United Kingdom, 11 million in France, and 11 million in Germany.
6 billion downloads to date.
18% of global internet users aged 16–64 own TikTok.
TikTok’s 2020 revenue is estimated at $1 billion.
TikTok’s net worth is $50 billion.
In February 2019, TikTok achieved its first billion downloads, and less than eight months later, it achieved another billion new downloads.
In the first quarter of 2020, TikTok received a total of 315 million downloads worldwide, a significant 58% increase from the previous quarter.
The most downloaded app on the Apple App Store and the third most downloaded app on Google Play.
62% of TikTok users in the US are between the ages of 10 and 29.
In the US, users spend an average of 858 minutes per month on TikTok.
The Importance of TikTok Marketing
Perhaps the biggest obstacle to TikTok marketing success is that most marketers (and business managers) over the age of 30 have never heard of TikTok,
or have never been drawn to it.
But despite all this, the number of Tik Tok users has exceeded 1.1 billion people in the world, most of whom are young people
What makes Tik Tok stand out from the competition is that it is not just an entertainment platform, it is a platform for expressing a lifestyle,
It is very attractive because anyone can become a content provider through it,
Because it is easy to use., which is why it attracts many content producers around the world day after day.
Advantages and benefits of marketing via TikTok
The ability and ease of access to young people or Generation Z (millennials – born between 1996 and 2012) because they make up more than 60% of the platform’s users.
The platform allows users to repurpose and use other people’s content through “duet” and “stitching” features, which means that companies can launch campaigns that focus almost entirely on user-generated content.
It is easy to get more engagement with your videos because these videos can go viral even if your account is new and you do not have any followers.
As a global app operating in over 140 countries, this allows businesses operating in different parts of the world to easily create relevant marketing campaigns in different languages for their promotions.
How to start marketing on TikTok?
TikTok can become an overnight sensation, engagement is very high, and businesses can actually sell products from a single post on TikTok,
Which clearly shows how powerful TikTok is.
Businesses can take advantage of this rising app and its features because having a Tik Tok account where you can post videos helps you increase brand awareness and grow your audience.
One of the most prominent types of content on Tik Tok One is the Tik Tok Challenge, you can get your brand popular by participating in a Tik Tok Challenge quickly,
It is really a great way to boost business and increase sales.
When marketing on Tik Tok, it is important not to forget to engage your audience and focus on fun, humorous and creative content,
and allow your audience to connect with your company in an informal way as if it were a personal relationship, and use giveaways and contests to attract the attention of followers.
TikTok Marketing Methods
There are three main ways brands can market on TikTok in 2022:
Create a dedicated channel and upload videos related to the products or services offered.
Partner with influencers to spread content to a wider audience.
Post paid ads.
Many brands combine more than one of these methods to reach a wider audience.
Start posting on your own accountCreate a TikTok account for your company, organization, or product and post content to make it interactive and engaging for consumers. As we said,
One of the most popular ways to create content is the (hashtag challenge)
Start, name, and share challenges on TikTok; either participate in the challenge, or start the challenge and the user creates their own version of the video and shares it with the same challenge tag,
This makes it easy for other users to find the video, which increases engagement in the challenge. For example, Colgate created the #MakeMomSmile challenge,
which encourages users to film themselves doing