Web Design Standards
Designing a website according to specific standards today is no less important than setting up the interface for your business or service store! When designing a website, you have to keep in mind that some patterns or web design standards have been established, which means that they are not random as some people think.
This is very important for new designers or people who decide to create a website for the first time. The design of your website is crucial to the success of your business. Because attracting customers to your website is only the first part of the battle.
You need to keep customers on your website to use your service. But doing it right and adhering to web design standards is important.
In fact, users can quickly evaluate anything based on emotional response and visual appeal alone. According to a study by Google, it takes only 0.05 seconds for a visitor to make a first impression on your website. Can you imagine!
So the main designer’s task is to entice the user with at least one element on the page, so that the site does not go down in a second. Ordinary people (visitors) feel the atmosphere of the site, the level of communication with users, and the overall appearance.
This is why you should follow some web design standards to make your website user-friendly and easy to use for visitors.
If your website doesn’t tell visitors what to do in these prominent visual areas, visitors may become confused or even frustrated.
This is how important it is to adhere to specific standards that relate to the functionality and design of a website, not the code or content. Web design standards are standards and templates for web page layout and user experience functions that marketers and web designers use in their evaluations.
In short, they are a guide to usability. These standards tell you what elements you should include on your website, where they are most appropriate to include them, and what elements to avoid.
In addition, web design standards are a foundation for users to use it and know exactly where they are on the site, such as terms and conditions of use and tips on what to look for on the site.
Visitors to a site can be easily identified after they visit, no matter what website they are on. For example, you won’t find many sites that prominently display the company logo at the bottom of the footer, but in the header (i.e. at the top).
1. Web design standards help users find the necessary elements on a website instantly, no matter where and how the elements are located.
2. Standards help designers make websites user-friendly, familiar, and easy to understand for users,
3. Standards help keep all the important elements on your website and track them in a seamless way, so you don’t miss anything important!
However, before we start talking about website standards, there are two main pillars when designing a website; they are:
Responsive and mobile-friendly web design is no longer optional. Your website should be designed with mobile devices in mind.
Since 2015, mobile search has overtaken desktop search. Since the beginning of 2017, mobile traffic has accounted for almost half of all web traffic worldwide.
This is what prompted Google to improve mobile site rankings since 2018. Yes! Mobile-friendly design is an important aspect of the SEO suite.
SSL (Secure Sockets Layer) certificates are less common and more of a standard security measure for websites. The certificate is installed on your web server. They serve two purposes:
Authenticate the website, which ensures that visitors are not on fake websites.
Encrypt the data being transmitted.
This ensures a private experience between your website and your visitors. If your website doesn’t have an SSL certificate, getting one should be one of your priorities in 2022, especially if you have an e-commerce website!