The difference between traditional marketing and electronic marketing
Since human nature is constantly evolving, after man invented sales and commerce, he also began to develop marketing methods And his advertising to get the best return from his sales, and he has always used appropriate traditional methods to accomplish these marketing operations.
When the Internet came and spread throughout the world, marketers developed their advertising methods to take advantage of this great invention, which led to the emergence of the idea of electronic marketing.
Therefore, electronic marketing is a development of traditional marketing and does not mean the disappearance of traditional marketing. On the contrary, it is still very important in the world of marketing.
Each of these two types achieves specific marketing goals, and each has its own strengths, weaknesses, and strategies for success.
Which we will look at in detail in this article and explain the differences between traditional differences and e-marketing and, most importantly, the similarities between them.
What is traditional marketing?
To understand what traditional marketing means and how it differs from electronic marketing, you must first know what marketing is, which can be summed up as the process of promoting and advertising goods or services.
The most precise definition of marketing is the series of processes and activities undertaken by a company or individual to offer and advertise valuable products to customers And promote it in order to attract the largest possible number of potential customers and introduce them to the brand. Therefore, the marketing process includes any action taken by an organization or individual to reach an audience interested in a product or service, with the aim of introducing these audiences to the company’s brand and urging them to complete a purchase. As for traditional marketing, it means carrying out the process that we explained in the previous definition, but using old traditional methods such as television advertisements Or newspapers, magazines and other usual old means.
The traditional method of marketing includes a series of steps and processes aimed at analyzing potential customers, researching competitors, and creating a competitive advantage for your business, And other important things in marketing.
What's the online markiting
E-marketing is also known as digital marketing, in short, it is the process of promoting products and services and offering them to the target audience Through the use of various electronic channels on the Internet.
Meaning that e-marketing is the marketing process that takes place through various Internet media such as the Google search engine Or social networking sites or other technical media.
This type of marketing was created based on the popularity of the Internet, with research showing that global Internet users exceed 63% of the population.
Some studies have shown that the average number of hours of social media use in 2022 will be two and a half hours per person. So promoting products through this channel will have a huge impact on product promotion and brand introduction.
The difference between traditional marketing and electronic marketing
The most prominent and important difference between traditional marketing and electronic marketing is the channels used by each type, which traditional marketing relies on On old advertising channels such as magazines, radio, street signs and other well-known methods.
E-marketing depends on the Internet and the wide range of electronic channels it provides, such as search engines Advertising campaigns on social media sites, articles and other methods.
The two types also differ in their pros and cons, differing in cost and dissemination to the public as well as their impact, goals and other differences. Despite all these differences, they are especially important for achieving business and marketing goals, which is why most marketers prefer business Side by side both ways, but of course they are professionals.
It is impossible to define these differences in general terms in limited words, so we will explain in detail the most important points of difference How to use each of them to achieve marketing goals in the following paragraphs.
Graphical comparison between traditional marketing and electronic marketing
Our Arabic language tells us that the best way to clarify and highlight meaning is by contrast, and this can be shown by comparing any two different things, This is also confirmed by statistics as they are done graphically to illustrate the information to show the difference between two things studied Therefore, the best way to explain the difference between traditional marketing and electronic marketing is to put it in a concrete comparison that identifies the strengths and weaknesses of each one compared to the other.