Telegram marketing steps

Telegram Marketing Steps

As with any e-marketing method, Telegram marketing is a process that requires planning and scheduling.

1. Determine your goal from Telegram marketing steps

To take full advantage of any e-marketing method, you must determine the goals for which it will be used. Telegram can help you achieve many marketing goals, and you can even rely on it to increase your sales.

Some of the things you can achieve with Telegram are:

a) Increase the number of visitors to your site

You can use Telegram to alert visitors to important events and news on your website. You can use Telegram as an alternative to traditional email newsletters.

Emails are still an effective way to attract site visitors, but their ability to alert users is limited compared to Telegram. The latter offers better functionality in terms of display on mobile devices, with multiple options in terms of ways to alert the user.

b) Provide strong customer service

If you have an online store or a website that offers certain services, you can rely on Telegram as a quick way to communicate with your customers.

Telegram offers a feature called Click to Chat, which allows you to rely on the app as a messaging and communication service. Most of your customers probably already have a Telegram account, and by integrating the app on your website, you can turn it into a chat box.

Any website or online store needs a tool to provide a chat box to communicate with customers, which can be expensive. You can rely on Telegram as a tool that enables you to communicate with your customers and provide them with technical support for free and efficiently.
Telegram Marketing Steps
Telegram Marketing

c) Increase Your Sales

Telegram will greatly help you inform your customers about the offers and discounts that you have activated in your online store. Make sure that the alert messages focus on the products that offer deals or discounts.

Do not write long sentences in the promotional message to display a product, but you can add images of the product and its price before and after the sale. For product category discounts, you can add an image of the category with a discount percentage.

d) Eliminate routine email marketing tasks

You can rely on Telegram to perform the daily marketing tasks that you have to do on a regular basis yourself. These tasks may include answering frequently asked questions, alerting your audience to specific events at specific times, or directing new visitors to useful links, for example.

2. Create a Telegram account from the first steps of marketing on Telegram

Telegram allows you to create three different types of accounts:
a) Group

You can add approximately 200,000 members to a group, and this type of account allows members to send a variety of files. Any member of the group can add images, audio files, or videos for other members to view.

You can control the privacy settings of the group as public or private based on your marketing goals.

Public groups can be searched, entered, and viewed by anyone, while private groups cannot be found through search, and can only be joined through a special invitation link or added manually by the administrator.

b) Channel

Telegram channels are designed to communicate with a large number of members, as there is no limit to the number of members that can be added to the channel.

A channel differs from a group in several ways:

Only channel admins can add posts to the channel.
All members will be notified when new posts are added.
The channel admin displays the number of people who viewed each post they added to their Telegram channel.
Telegram provides tools to view user engagement statistics (available on channels with more than 500 subscribers).

c) Automated chat box

Remember the point about the daily tasks that Telegram can handle? Yes, this is the perfect account for these tasks.

Chatbots simulate the conversations you would have with customers to answer traditional questions, and you can use them to help customers find the specific product they are looking for, or to show them a specific product based on their questions.

The uses of chatbots are limitless, whether in the field of e-marketing or communicating with customers.