Snapchat Marketing

Snapchat Marketing

Unlike other social networks, Snapchat prefers exchanges with a more restricted community. If companies are still not there, it is not because there is no place for them there, but because they do not realize that they have a place! To help you get to know this network and make it a new force in your marketing approach, I have prepared an article that combines the best techniques. Let’s go!

What is Snapchat

Snapchat defines itself as a platform for sharing photos and living a limited life. You get rid of the routine work of building a harmonious and aesthetic feed! Because your photos and videos self-destruct some time after they are published.

Why does it work? Because the ephemeral nature of your content causes a scarcity effect. As a result, your subscribers are “forced” to come back often so as not to miss anything.

Why communicate with a small community?
You may be wondering what benefit your brand has in spending time talking to a “small” group of people when the majority of your audience is on another channel. What if I told you that you have everything to gain?

First, because this group of “special” fans includes your most loyal fans. They follow you on this network because they are addicted to storytelling on your other networks, and they are afraid of missing an important announcement. With them, you will create a more authentic relationship than on other networks.

Then, “regular” fans are more likely to make a purchase than customers who discover your brand. According to Shopify, this probability is 60-70% higher. These same fans will become more easily and enthusiastically engaged, becoming the most dedicated promoters of your brand.

Marketing on Snapchat

Unlike Instagram or Pinterest, Snapchat gives you different options to “edit” your photos. It’s time to unleash your full creative potential!

If you create your own custom geolocation filter, your subscribers will be able to use it in your store or another pre-defined location. This is a great way to encourage them to personalize the content they publish.

Another important advantage is that photos and videos don’t need to be in HD quality to be published and “look good”. Useful for your fans, who will not spend three hours editing each photo, it is also useful for you, who can capture moments without thinking about aesthetics. This will highlight the originality of your exchanges.

You can interact with your community more easily and more intimately than on Instagram, thanks to text messages or video messages, directly.

What content should you offer your loyal fans in Snapchat marketing

Highlight your products! During promotions, for example, show remaining stocks, to increase the urgency effect;
Teasers of upcoming products! To show your most engaged followers that you know how to thank them;
News about your new concepts! Again, to reward your community, and also to establish your authority in your sector of activity;
Exclusive discount codes! You can choose to share them yourself on your account, or go through an influencer who will transmit them on Snapchat;
Insight into your usual day! They can be videos, funny photos, ways of making your products or unusual moments…;
Occasional events! You can share moments of your usual day in the same way;
Accurate information about your competitions! To encourage as many people as possible to submit their entries to you.
Be creative!