Search Engine Marketing
E-commerce is now the present and real future of commerce in general, and it is an integral part of business in the modern world, and according to statistics, about half of the world’s population now prefers to buy online, and there are many ways to market over the Internet, including marketing through search engines, which is one of the most effective marketing strategies to expand the growth of brands in the markets and double their profits. In this article, we will learn about the benefits and how to market through search engines and its types.
Among the marketing companies in Riyadh, Wameed Marketing Company, which consists of specialists in the field of marketing and digital marketing, provides a set of integrated solutions for entrepreneurs and companies of different categories to provide the necessary support to achieve goals efficiently and effectively from establishing, planning and managing the activities necessary for the various departments within the company.
Benefits of Search Engine Marketing
The benefits of search engine marketing are summarized as follows:
Among advertising companies, Wamdh is distinguished by providing services that are suitable for its customers on demand.
- Quick access to your customers
- Spread your brand more widely
- The ability to easily manage the advertising schedule from Google Ads
- Better targeting of target customer segments
- Increase traffic to the site by appearing at the top of the search results SERP
- You can match the ad with keywords and target audiences through them
- Ads appear for free and you are only charged when customers take action
- Your appearance at the top of competitors’ keyword results
- Analyze and measure performance and adjust to reach the best result
Keyword selection
First: The advertiser chooses the relevant keywords or key phrases for which he wants his ads to appear.
Second: The advertiser determines the value he wants to pay for each click compared to competitors, this process is known as bidding.
Third: When the user searches using the keyword or phrase, the results will appear in order based on who paid the most – in addition to a number of other data.
Fourth: When the user clicks on an ad, the advertiser is charged for this click.
Wameed Company, one of the most important marketing companies in Saudi Arabia, seeks to gain the trust of its customers every time and with any service provided.
Types of Search Engine Marketing
Search engine marketing can be divided into two main types:
Pay-per-click: The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches for a keyword related to the product or service being advertised, so companies that rely on pay-per-click advertising models research and analyze the most applicable keywords for their products or services, investing in relevant keywords can lead to a greater number of clicks, and ultimately higher profits.
Unpaid: It is a set of practices designed to improve the appearance and positions of web pages in free search results, since free search is the most prominent way to discover and access content online; therefore, a good search engine optimization strategy is essential to improve the quality and quantity of traffic to your website.
Among content writing companies, Wamd provides distinguished technical support and a highly efficient staff.