How to Use Twitter to Market Your Product

How to Use Twitter to Market Your Product

Statistics show that the number of active Twitter users is 330 monthly active users and 500 daily active users.

Other statistics show that 74% of Twitter users follow small businesses for product updates,

And 88% of companies with more than 100 employees use Twitter. Marketing.,

The total number of advertising posts has increased by 91% year-on-year, making Twitter an indispensable destination for marketers and business owners,

As well as a powerful force in communicating with customer audiences.

1. How to Use Twitter to Market Your Product: Twitter Marketing Starts with a Professional Account

The steps to creating a Twitter account are simple, but it is essential to make sure that you do it correctly and professionally. Which will also help in creating a professional and consistent brand image.

When you start choosing a professional name and username for your business Twitter account, you will have no choice but to keep your real business name in both cases.

If your username is already taken, find a name that is easy to associate with your brand and what you stand for, making it easier for customers to find you.

Example: You found a business with the username Aldo Shoes owned by a private account that is not affiliated with the brand on Twitter.

So the company created another username instead of the regular, simple, and easy-to-remember username Aldo_Shoes.

Avoid names that contain numbers, uncommon abbreviations, or names that are hard to remember, or add strange symbols.

You should use the same username across all your social media profiles to maintain brand consistency.

(KnowEm can be used to check the availability of a username on many popular websites and social networks.)

There will also be a professional option when adding an avatar, mainly using the company logo, the recommended size is 400 x 400 pixels,

The background color should also be directly related to your brand, we use black and orange for example on our Twitter account.

It can be a good thing to match the background design of your website.

Add a compelling bio that briefly describes your service or product and includes the keywords your customers use when searching for your product or service.

You can also not miss the opportunity to add your geographic location to make it easier for your customers to contact you, as well as an email

to link the site sections in the “Website” field in the profile settings, this will allow you to increase the number of visits to the site.

2. Setting Twitter marketing goals

If you spend a lot of time on your company’s Twitter account, you need to make sure you get the best possible results.

No marketing strategy is complete without measurable goals you want to achieve. Without goals, you will be prone to making mistakes and will lead your efforts to failure.

If you don’t define what your goal is, you can start by defining the general goals you want to achieve in a year, such as: increasing brand awareness,

increasing revenue, building a loyal fan base, and then setting daily goals such as: engaging with your audience,

marketing new products, increasing sales, increasing your followers, monitoring and improving your brand reputation, responding faster to customer complaints,

increasing website traffic, and connecting with influencers.

All of your goals should include deadlines, which can be weekly, monthly, quarterly, or whatever works for your area.

3. Choose the content you will post on Twitter

There are different forms of content you can share with your audience on Twitter, and all of them should share the fact that you will provide users with high-quality, engaging, and useful content that educates customers and engages your audience with the product or service. Be a content owner that provides value to your customers, don’t over promote directly for yourself.

Use hashtags and share with your audience various offers, discounts, contests, polls

and promotional text and images (89% of tweets with images are retweeted and liked)

and infographics and videos (82% of Twitter users watch video content on Twitter).

Plan your events and tailor your content to local, global and regional events: Hajj, World Cup, Oscars, etc.

Customers want brands to take a stand on common social and environmental issues that everyone is talking about on Twitter

and other platforms. Let’s say it Ask questions and show your status, expertise and interactions with things that matter to your followers.

How to use Twitter to market your product:

The most important goal is to manage your account in a personal way through engagement and exclusive content, not just sending useless tweets.

That is, to increase engagement with your audience through responses and polls. There is nothing wrong with asking for retweets.

Retweet content that you find important, useful and relevant to your brand.

In order to increase engagement with the content you publish, you should know the best times to publish content,

The best time to share content on Twitter may vary depending on your location and the nature of your business (profit, non-profit organizations, educational institutions, etc.).

In Saudi Arabia, the country has the highest percentage of internet users using Twitter in the Middle East and North Africa;

In general, the best times to tweet are 12-13 pm every day, after Friday prayers and Maghrib prayers, the worst tweet is early in the morning

During sporting events such as a royal decree, in Dubai, B2B companies tend to post within 16% of working hours,

While B2C companies tend to post within 17% of working hours on weekends, which is the best time to tweet in Dubai.