How to use Google Adsense ads

Today we will introduce you to Google Adsense, which is in two words: Google Advertising Network aims to display ads on your website to generate revenue. Unlike adwords (Google Ads), adsence rewards site publishers who generate targeted traffic on their sites and can therefore monetize it thanks to Google by earning a commission on ad clicks on their pages.

What is Google Adsense?

The AdSense advertising program is open to everyone. It does not distinguish between sites. Of course, the more traffic your site generates, the more likely it is to generate advertising revenue. Creating an Adsense account is completely free and the agency rewards sites that attract the most visitors by displaying targeted and relevant ads on their pages. Google advertises 2 million users on the site side and calls for targeting ads in relation to the audience. If you have a website related to boxing for example, my ads displayed on your site will definitely be products and accessories in line with this sport, so the keywords are of particular importance. Because it embodies the intention of the Internet user. If you are positioned favorably on a keyword it can attract potential buyers. So it will be interesting to create relevant banners on your website.

Advantages of using Google Adsense

One of the advantages of using the Google Adsense advertising network is that you can block ads that you do not like. In fact, from your space you have the possibility to prevent the display of an ad that does not correspond to your site or does not suit your audience. You can also let the search engine manage using machine learning algorithms to show the best ads for your site. Remember, the more clicks your banners generate, the more money you earn, so advertising spaces need to be placed wisely, so they are visible without being intrusive. Adsense also becomes interesting, because it is also an additional way to bring targeted content to your audience. If your site is not intended to sell a product or service, but deals with a specific topic. It will not be intrusive for your visitors to see ads for partner sites offering them paid products. By controlling your advertising space, you will display ads that will not only be relevant, but will also allow you to generate greater revenue. There’s no doubt about running an ad on a website in France that talks about a product available in the United States. Algorithms are rarely wrong and their importance often falls short of website owners’ expectations. Running ads on your site can be intimidating, so it’s important to think carefully and weigh the pros of revenue from advertising and the cons of changing your visitors’ experience. Adsense puts advertisers in competition and you can choose the most profitable banners and distribute them on the pages of your site. Multi-channel display The Google Adsense advertising network provides well-integrated integration for advertising on smartphones and tablets. The power of Google has become essential for websites that want to leverage qualified traffic. In fact, Google will not lag behind with responsive sites offering mobile versions that perfectly adapt to small screens. Adsense management offers reward for your spaces on all media.

Simple steps to use Adsense

1- Choose the ad you want to broadcast:
There are several types of ads: text ads that are somewhat similar to AdWords ads on the Google search network, graphic ads illustrated with animated banners, or both. There are also rich media ads, Flash ads, animated video ads, and audio ads. In short, there is something for everyone.

So the first step is to choose the ad you want to see broadcast on your website from thousands of advertisers and in the topics of your choice.

2- Determine the placement of your ads
Have you reserved a specific placement for your ads on your website? This is where you’ll paste the code to see the ad appear and start managing revenue.

3 – Automatic broadcast
Advertisers who want their ads to appear on your website place a bid on your space.

Whoever wins the auction wins the bid. So you generate maximum income possible from your space.

4 – Collection
Once ads appear on your website, Google directly invoices the advertisers and pays you directly. You don’t have to create an invoice or accounting department to do the collection and payment is done by Adsense automatically.

Terms of access to the Adsense program

Access to the Google Adsense advertising program officially requires 3 elements:

Google Account: A Gmail email address and if applicable a Google My Business account in order.
Unpublished Content: Google guarantees the quality and suitability of your content before opening access to the software.
Number and address: Verification systems are in place by Google to ensure that you can receive payment from advertising revenue.
Unofficially, access to the software is reserved for websites that register minimal traffic.

If you don’t have an influx of visitors to your website. You will not be able to benefit from the program and generate income.

Why choose Adsense?

The Adsense program is open to everyone and allows everyone to offer advertising space on their website to generate income. However, only websites with regular traffic can really make money. This program is therefore recommended for sites that have a community of visitors and/or regular visits from recommendation sources or referral links. Websites that register several hundred or even several thousand visitors per day will be able to take full advantage of ad management capabilities. In order to start making money with Google Adsense, you will need at least a few hundred visitors. CPM and CPC business model Two economic models coexist on Adsense models: At the price per mile This model corresponds to the price an advertiser pays for 1,000 views/views of his ad. CPC This is about paying you for the number of clicks on the banner or text ad displayed on your site. When the user clicks on the ad, you will receive the amount specified by the advertiser, of course, as a deduction from the platform commission. If you think you have enough traffic on your site to allow you to benefit from Adsense management, let’s find out how to sign up together.