How to promote your YouTube channel

How to Promote Your YouTube Channel

YouTube is one of the most important marketing platforms, and while some may think of it as just an online video platform,

it has millions of users from all over the world and is the most used website on the internet. It was also originally a social network.

But with over 500 hours of video uploads per minute, effective YouTube marketing requires extra effort on your part.

Here’s how to promote your YouTube channel to optimize your channel to lead search results, increase subscribers, and expand your reach with YouTube ads.

How to Promote Your YouTube Channel: Know Your Audience

It’s important to know your audience, who follows your channel, and their characteristics. This includes quantitative data such as where most subscribers live, their age range, and the type of device they use.

You can find this information through YouTube statistics, which also allows you to monitor watch time

and all statistics related to your videos

The comments your followers leave will help you understand their opinions, interests, and favorite topics.

Once you have this information, compare your YouTube audience with your audience on other social media sites. Determine what your audience likes and plan to create content that is relevant to them.

Know Your Competition

YouTube is a competitive platform like any other online platform, and to be successful, you need to understand your competition and develop a marketing strategy to attract more followers.

How to Promote Your YouTube Channel: Identify Your Competitors

If you don’t know who your competitors are, you can use Google Ads’ Keyword Planner to see which companies are using keywords relevant to your brand,

or by understanding which channels are showing up in YouTube keyword searches.

Monitor key metrics like subscriber count and viewership statistics, and review each video’s title and description to see which keywords they are using. Read comments to get feedback from followers. Then analyze your strengths and weaknesses and identify opportunities that your competitors can take advantage of.

Optimize Your Videos to Rank in YouTube Search Engine Results

YouTube is a video search engine similar to Google that ranks video search results by title, keyword, and description,

and has a recommendation algorithm to identify 70% of videos that people watch.

So, since we always focus on our articles, it is important to follow YouTube SEO rules and optimize your videos for a better chance of appearing in search results,

which leads to more views. Here is a summary of the most important elements to focus on:

How to Promote Your YouTube Channel: Choosing a Video Title

The title is one of the main signals that the YouTube algorithm uses to evaluate videos, and it is the first thing users see, so it should be a distinctive and attractive title.

It is important to include keywords related to your video in the title, and it is a good idea to include keywords that users like to search for,

and you can find out by looking at the keyword graph in YouTube Analytics.

YouTube allows titles that are 70 characters long, but 60 characters or less is best.

Add a thumbnail

Video thumbnails are the first thing that catches your followers’ attention, so you should choose them carefully. There are many tools that can help you create video thumbnails, such as Canva, ForoJet, and Snappa.

Add a suitable description

The first few lines of the description should contain a short summary of what the video is about, and you should include keywords in these lines.

You can then add your contact details, links to your website, and links to your social media accounts.

Schedule video uploads

Most people between the ages of 18 and 35 rely on YouTube to watch videos, and since YouTube has been able to replace television,

it is important to meet their requirements and upload and schedule videos according to a specific schedule.

So, look at your channel analytics and determine how much time (days and hours) your audience typically spends on YouTube, and once you’ve determined the best time to post,

you can schedule videos for specific times that work for your audience.

Scheduling tools can help you post videos at specific times. You can upload a video and schedule it to be posted through Creator Studio,

or use a tool like Hootsuide that lets you post to your YouTube channel at the same time you share it on your YouTube channel and social media accounts.

Organize videos into playlists

YouTube’s autoplay playlists automatically play a series of videos because YouTube organizes your videos

into specific playlists to ensure your followers watch as many of your videos as possible.

But for the best results, it’s best to design your playlist so that it’s cohesive and has a logical progression. For example, a series of tutorials for beginners could be organized into a specific playlist and another for advanced levels. Think like YouTube, if someone likes the first video, what kind of content will they want to watch next?

You can create playlists that contain your videos or a combination of your videos and your partner’s videos. You can reach many YouTube users and convince them to add your video to their playlist.

Hootsuite can help you create and manage playlists, and remember to include relevant keywords in your playlist titles to increase their visibility in search results.

Add captions and subtitles

To increase your visibility on YouTube, consider