How to market your Facebook page without sponsored advertising?
How to Market Your Facebook Page Without Sponsored Advertising?
If you’re like most business owners, you’re looking for ways to improve awareness and gain recognition for your business in the local market. Facebook is an effective way to promote your business. But, like a tree falling in an empty forest, having a Facebook business page is only as good as the number of people who see it.
How to Market Your Facebook Page Without Sponsored Advertising?
So, how can you get more people to see your page?
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We know that it can be difficult to get your Facebook page noticed, get page likes, and increase the organic reach of your Facebook posts. Here are some ways to promote your business’s Facebook page for free so you can expand your reach and get more customers from Facebook.
1. Build a Facebook Friends and Family Audience
Once you have your Facebook Business Page up and running, the next thing you need to do is invite friends and family to “like” your business page. Inviting friends and family to like your page is beneficial because it gives you a digital footprint on Facebook, and provides you with a valuable audience to test.
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Invite your friends to like your business page by going to your page and clicking on the three dots next to “Share” and clicking on “Invite Friends”. Type in your friends’ names, and click on “Send Invite”.
How to market your Facebook page without sponsored advertising? Use your initial Facebook audience to:
Learn what types of posts get the most engagement – do people engage more with photos/videos or insider tips?
Gather ideas and suggestions for your business – ask people what they want to know and see.
Create word-of-mouth marketing through your networks, ask people to share and invite others to like your page.
Promoting a Facebook business page that doesn’t have much life or engagement won’t do much for your business. Focus on building a good audience first. The organic activity that fills your page from this good audience will then promote your page.
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2. Offer Facebook promotions and contests
Another way to promote your Facebook Page is to offer something that consumers want in the form of a Facebook offer, contest, or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes.”
Facebook promotions and contests include:
Offering discounts to customers on “shares” and “likes.”
Holding a graphic name for your business’s products or services – keep a record of new followers and pick a winner.
Host an event (and create a Facebook event) that your fans want to share and bring friends – to get information about a new product
Or a cooking demo or tasting event – these events can now be virtual to accommodate social media distancing.
Here’s an example of a shopping mall hosting a free (virtual) concert that they will stream on Facebook and Instagram for their audience. This encourages their Facebook fans and followers to invite their friends to join in the fun!
3. Offering fun and useful content on Facebook
Social media pages are meant to be social. You probably won’t make a million dollars selling products on Facebook – Facebook isn’t about selling; it’s about connecting with your audience. Promoting your Facebook Page is best done by connecting with your audience through interesting, useful, relevant, and helpful content.
Relevant content to share on Facebook includes:
Timely tips and tricks: Decorating ideas or photos for upcoming holidays, seasonal industry information.
News and events: Provide information about upcoming industry events or business events.
Interviews: Interview a client or important person in your industry and post a video. (Get Facebook video marketing tips here!)
Behind the scenes: Show behind-the-scenes videos or photos of your business or events.