How to market your company on LinkedIn

The importance of marketing on LinkedIn has increased significantly over the past few years. If you do not have a LinkedIn account yet,

You are missing out on many great opportunities to learn useful things in your field of work, and you are missing out on many excellent job offers.

In addition, you are wasting many opportunities to cooperate and build good relationships with institutions related to your field of work,

You are also wasting marketing opportunities for your company’s products or services. Marketing via LinkedIn is one of the relatively new trends in the field of electronic marketing.

It may not be as popular as other online marketing methods, but it is very effective, and great results can be achieved through it. If you have a company and want to market it via the LinkedIn platform, we will provide you in this article how to market your company successfully.

Among the marketing companies in Riyadh, Wameed Marketing Company, which consists of specialists in the field of marketing and digital marketing, provides a set of integrated solutions for entrepreneurs and companies of different categories to provide the necessary support to achieve goals efficiently and effectively from establishing, planning and managing the activities required for the various departments within the company.

The best ways to market on LinkedIn

Among advertising companies, Wameed is distinguished by providing services that are suitable for its customers on demand.

Publish content periodically 2-3 times a week on the company page, inform employees of its participation, and it is preferable to document some of their achievements to encourage them to participate.
Hold free events to educate the target audience and introduce them to the most important features that your products or services provide.
Diversify the content (video – photos – infographics – …) taking into account that 75-80% of it is in the form of tips and instructions, and only 20-25% is promotional.
Include 3-5 hashtags for each post you publish on your page, taking into account choosing hashtags related to your field of work.
It is best to choose the morning period in general for publishing (from 9 am to 5 pm), to ensure that your posts reach a larger number during their active period at work.
If you are sure that there is a sufficient number of your target audience on LinkedIn, you should invest in sponsored ads to reach larger numbers in a shorter time.
Posts about how your company works and its employees’ achievements are among the most popular types of content on LinkedIn, so make sure to publish them periodically.

Define your marketing goals on LinkedIn

Before you can market on LinkedIn, you must determine what you want to achieve through your presence on LinkedIn
Do you want to drive traffic to your website?
Or increase awareness of your brand?!
Or do you want to attract potential customers to you?!
Or do you want to strengthen your business relationships and partnerships with others?!
Whatever your goal is, you must define it before preparing your marketing strategy on LinkedIn, as this will help you achieve it.