At the beginning, it must be said that advertisements play to a very large extent on the psychological aspect, and here it is necessary to have knowledge, high awareness, and familiarity with the psychological aspect. Before this, the product, idea, or commodity must first be studied and familiarized with all its aspects. Then a comprehensive study of the market, competitors, types of similar goods, prices, etc. must be done. Also, visual advertisements depend on what the eye sees in terms of colors, images and shapes, and this greatly affects the psychological aspect of the recipients of the advertisement… Therefore, the psychological aspect is among the basics that must be carefully taken care of after the rest of the previous steps that we mentioned. For example, when the advertisement is directed to children, one must be familiar with child psychology, the image, and the interests that attract children. Among advertising companies, Wamad Company is distinguished by providing services that benefit customers. Also, the personalities and individuals who receive the advertisement must be studied in advance Here we ensure that the advertisement is carried out in a professional and well-thought-out manner.