How to build your brand identity
When starting a project. You should carefully consider all the costs, market research and similarities associated with the project, but you should also think about how to create a tangible audio-visual brand identity for your company or project. Unfortunately, many people are busy understanding the concept of brand identity as just a printed mark on banners and cards, but this element is one of the many elements of building a professional business image for you and your company. Perhaps in this article, we will understand the concept of business image and how to build a professional business image.
Brand Identity Concept: How to Build Your Brand Identity
It is a combination of different elements used to distinguish your product or commodity, for example, when you mention the word “soft drink”, you will likely think of the two largest soft drink companies “Pepsi, Coca-Cola”, but here the brand logos allow you to distinguish the shape of the bottle, even if it does not have a logo. The company has created unique Coca-Cola and Pepsi bottles, and can distinguish refrigerators, as well as company buses, by color. Identity is any symbol that distinguishes you from your competitors, even if the symbol appears on the worker’s uniform, the paint is taken from the color of the logo, unified publications, product packaging, and even social media sites and online stores, you will find an identity consisting of “colors, lines, signs and ways of speaking” that distinguish it from others. For example, when you go to the bank and find that the employees are keen to wear a uniform and you will find a unified paint taken from the bank’s logo and you will find that each bank has a fixed logo in all its advertisements and all these elements are called a brand identity.
The Importance of Brand Identity for Your Company: How to Build Your Brand Identity
– As we explained, the goal of a business identity is to differentiate itself from competitors. The market is big and there are many competitors. Of course, you need to differentiate yourself from others. “Now you can distinguish a soft drink company just by looking at the shape of the bottle” – Visual identity is the first look of the audience When you see the Apple symbol on a computer or phone, you immediately know that the device is owned by “Apple”, and once you see a crocodile on your clothes, you immediately know that the crocodile belongs to “Lacoste”
– The role of the commercial logo is to create a connection and a feeling between your project and your customer, for example, “Kit Kat chocolate”. When you see it, you will remember its slogan “Break you, break you, Kit Kat”. Companies like Kit Kat are keen to create a link that links chocolate with comfort
How do you build your brand identity?
– Define your company’s goals
Before creating any element of your business identity, whether visual or otherwise, the style and message must be clearly and simply defined. For example, when designing a logo or brand, you must determine the colors to use that clearly express your product, “white for example: for freedom and clarity, while black: for power and luxury, red: blue: for friendship, green: for environment and growth, purple: for creativity, etc.
– Build a strong visual identity
The most important elements in a business identity are the visual identity elements. You have to take into account the choice of colors, fonts, images and icons. Always make sure that everything is consistent and expresses your project. Once you have done this, make sure to use it for all means of communication, from publications to social media platforms and online stores.
– Study the market and competitors
This research is important in all marketing programs, but also when building your business image. After identifying your potential competitors, you should research them and study their business and visual identity. Through this research, you can determine who is successful, who has clear identity issues, and why
– Audience Study
When creating a brand identity, you should think about society as a whole, and your audience in particular. Always keep in mind the feelings of public literature and pay attention to the social identity you live in.
Choose a logo that you trust and that your customers trust
A logo always expresses the purpose of this product. Like associating happiness with chocolate, it is a logo, and associating waking up with a Nescafe drink, otherwise it is a logo. Also, you have to determine a logo that you believe in, that expresses your product, and that your customers remember you by.
Ultimately, you should choose a marketing company that applies your brand identity correctly and that is consistent with your potential audience
The role of brand identity?
– Distinction:
Let your customers see you as different, and the corporate identity gives you the kind of distinction you want
– Purchasing power:
The business identity shapes the minds of customers and influences their choice of the products or services you offer over anyone else.
In light of the strong competition in the market.
– Trust and loyalty:
The business identity gives the public confidence and certainty that your goods or services are the best without explaining or reviewing their details,
Customers trust you and are ready to buy any of your products in the name of your company only.
– Clarifying your goals:
When you create a brand identity for your company, you build a solid foundation on which you can build your company with confidence
You do not deviate from the path you have set in your business identity, everyone knows what you are doing and why.