How to benefit from motion graphics in your business
Introduction:
There is a strong correlation between using video in a content marketing strategy in motion graphics and increasing sales with an attractive visual style and a specific added value, it can entertain and educate the follower. It can encourage people to show commitment. It also makes your brand more recognizable, even giving it a unique personality. In this post, we will give you an overview of the basics of animation and what are the benefits of using animation and show you some of our favorite examples of video style.
What is 2D or 3D animation:
2D or 3D animation consists of creating moving images in a digital environment. 3D animation is found in entertainment, marketing videos, and social media platforms. It can easily grab the attention of the audience, which is why 2D or 3D animation is also used as a powerful marketing tool. The animation process can be divided into four stages: object modeling and compositing, object layout and positioning, the animation stage, and finally rendering, where the completed computer graphics are presented in sequential images or (Mp4) video formats.
What is the difference between 2D and 3D animation in motion graphics?
The differences between 2D and 3D animation, and especially the processes of creating each type of animation, leave people confused
As there is no single type of animation, it is important to understand how it works to determine which is best for you and your goals.
2D Animation
Of course everyone knows what 2D animation is. We have all seen animation, but modern 2D animation is far from linear. With this animation format, you can really build your brand visually and push the boundaries of your imagination. Character creation is one of the most popular services and it is a great way to inspire an emotional response in your audience using 2D animation. You want to tell a story with your character, and ideally you want to identify with as many viewers as possible so that your message resonates. 2D animation is also customizable. It is a real tool that can be adapted to a number of business styles and tones.
Yes, sometimes your business or a particular campaign needs something a little cartoony in order to convey a more friendly or humorous tone, but that is by no means the only option when it comes to 2D animation. You can really show off your brand’s personality and strategies, giving the best first impression on your company’s showcase page. This style of animation also excels on social media feeds, where they encourage engagement, on video streaming sites, and even on a good old-fashioned animated billboard. Anywhere you wouldn’t necessarily expect it, 2D animation works great.
Internal communications and training videos also benefit from 2D animation. When it comes to a dry topic like information management, what better way to grab someone’s attention than with an animated video? Animation helps cure a lack of focus.
3D Animation
Much of what I’ve said above can also be applied to 3D animation, so how is it different? 3D animation tends to require more resources to produce. Therefore, 3D animation indicates that your company values what you choose to represent in 3D animation.
This format is still considered quite forward-thinking, which will position you as a progressive and forward-looking company.
This is partly due to the evolution of 3D animation and modeling techniques in recent years, as software has become easier to use. This means that it is still considered a modern video style.
3D rendering can sometimes be the only logical choice: if you want to present animated plans and architectural designs, you can’t really copy a 2D flyover, right?. Staying with the theme of architecture, a 3D animated video that shows the interior and exterior renderings of a project can be the exciting element that will get you funding or the green light for your construction.
What to choose between 2D and 3D animation in motion graphics?
Creating a 3D animation is a bit more complicated because it requires a good understanding of the project from the client. Also, the process where the computer assembles all the animations into a video format usually takes longer. However, once the work is done, the 3D models can be easily reused for future animations.
Thus, 3D animation is very useful in architecture, e-commerce (dropshipping for example) or any other “niche area” in this genre.
What are the benefits of using animation in motion graphics?
You can already see all the above benefits by producing an animated video. But there’s still more:
– Animation gives you more flexibility to exercise your vision and come up with more extraordinary and even abstract ideas.
– You can present your idea in a larger context.
– The possibilities are almost endless.
– A powerful sales tool.
– Stand out from the crowd.
– Easy to remember.
– Another thing to note is that the animation production process is easier to control. You can always customize all the elements of the video to fit the specifics of your target audience. There’s no need to hire actors, which takes more time.
First impressions matter, especially in today’s fast-paced world where the attention span of people is