How do you advertise on Twitter?
Your Twitter Ads account is connected to your Twitter ID. To create an ads account, first log in to Twitter.com and go to ads.twitter.com There you can set up your ads account, where you will be able to promote tweets.
What is a Twitter Ads account?
A Twitter Ads account is how you set up, run, and analyze Promoted ad campaigns on Twitter. You must register for a Twitter Ads account at ads.twitter.com, and then you will have a Twitter Ads account in addition to your organic account. Your Twitter Ads account is linked to the handle you create from it. For example, if you have a personal Twitter account and a business Twitter account, sign in to your business Twitter account and go to ads.twitter.com. From there, you can engage in Twitter Ads and promote content on behalf of your company’s Twitter. Ads will appear as “Promoted” from your Twitter Ads account. Keep in mind that there is no difference in the account creation process for Twitter accounts for personal use and Twitter accounts for business use. The difference is how you decide to use your Twitter account.
Twitter Ads Checklist:
- Find out the username and password for your Twitter Ads account.
- Designate a point person with authority to create and manage campaigns. If you are looking to have multiple people run and manage ads within your advertising account, please read our page on multi-user login.
- Make sure your profile is looking its best by checking the following: Your profile picture and header images. Is your professional image recognizable? Does the title image represent your business? Customize it to highlight your business personality here. Your resume. Be sure to include your business name, location, and website URL. Make sure you explain what you do in a clear and informative way.
Learn how others are using Twitter Ads to drive business results in Advertiser Success Stories. Follow TwitterBusiness for relevant updates.
Frequently asked questions about how to advertise on Twitter?
I can’t sign in to my ads account
To sign in to your Twitter Ads account, you must adhere to two sets of policies: Your Twitter account must comply with our rules and policies. If you need support logging into your Twitter account, submit a request to the support team here. Your Twitter Ads account must comply with our Twitter Ads policies. How do I change the country, time zone, or currency of my account? Once set, the country, time zone, and currency of your advertising account cannot be changed. Please submit a support ticket at ads.twitter.com/help using your Twitter username and request to create a new ads account. Please note the following in your new ads account: You will need to add a new payment method. See here for more information about using credit or debit cards for Twitter Ads. See here for more information about listing orders and lines of credit. Existing campaigns are not automatically copied to the new ads account. Please use Ads Editor for bulk import/export. The account owner must request and authorize the creation of a new advertising account.
How do Twitter ads work?
With hundreds of millions of tweets sent every day, and the ever-changing Twitter algorithm, it can be easy for your brand posts and Twitter marketing to get lost in the noise. This is where Twitter ads come in. Advertising on Twitter is an opportunity for your brand to promote its products and reach new users who may be interested in what your brand has to offer. Since there are many very simple Twitter ad formats and no minimum ad budget, now is the time to think about running your first Twitter ad. In this guide, you’ll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your own Twitter ads.
Types of Twitter ads
There are several types of Twitter ads to choose from to help your brand goals and fit your social media marketing strategy. Promoted Tweets Promoted Tweets look a lot like regular Tweets. What’s different is that the advertiser is paying to show the content to people who don’t already follow that advertiser on Twitter. Like regular tweets, they can be liked, retweeted, and commented on. But they are labeled as an advertisement: they will always say “Upgraded” in the bottom left corner. Promoted Tweets can also contain video and will automatically play in users’ timelines. If the video is less than 60 seconds, the video repeats. Promoted Tweets, like this example from Subway, appear in target users’ timelines, on user profiles, at the top of search results and in Twitter’s mobile and desktop apps.
Promotion of accounts:
Instead of promoting just one tweet, this type of Twitter ad allows you to promote your brand’s entire Twitter account. It targets users who don’t already follow your brand and can help grow your business’ Twitter following. Promoted accounts are displayed in the timelines of potential followers. The ad will also appear in “Who to follow” suggestions and in search results. In addition to labeling it to show that it has been “promoted,” it also includes a follow button.
Promoted trends
Trending Topics on Twitter is a high turnover list on the right side of Twitter. This is a collection of the most popular topics and hashtags that are being used in real time. Users can interact with a Promoted Trend in the same way they would interact with any other trending topic. What is different is that where the brand is purchased will be displayed as “Promoted” to the target users. The promoted trend will also appear as one of the first locations under the “Trends that are right for you” section, either in the Explore tab or in the timeline. When users click on the Promoted Trend, they’ll see search results for that topic with a Promoted Tweet from your brand at the top.