How do I know that my ad is successful?

Besides adjusting campaign budgets, optimizing ads, analyzing digital advertising KPIs, customizing landing pages, There is one thing you must do before launching advertising campaigns: determine what will make them effective. Therefore, in this article, we will answer how do I know that my advertisement is successful? It’s easy for advertisers to get lost in the rabbit hole of metrics that constitute a successful campaign, but the truth is that not all shiny metrics point to advertising accomplishments. The trick to finding the holy grail of ad campaign success is to ask the right question from the beginning: “What should I analyze, And why? In other words, it all starts with your campaign goal and ends with your KPIs. Among the marketing companies in Riyadh, Wamad Marketing Company is made up of specialists in the field of marketing and digital marketing. It provides a set of integrated solutions for entrepreneurs and companies of various categories to provide the necessary support to achieve goals efficiently and effectively From establishing, planning and managing the necessary activities for different departments within the company.

Determine your campaign goal

Leading the generation. Brand recognition. Customer acquisition. These are some examples of campaign objectives – the results you want to achieve with your campaign. Your campaign objective is any action you want your paid visitor to take, such as clicking a call-to-action button or making a purchase. Not having a specific goal means you’ll be working toward vanity metrics that don’t necessarily help you achieve your overall business goals. Consider this example: It’s almost Valentine’s Day, and your brand has created a special product for all the romantics out there. Your goal is specific and time-bound: You aim to sell 250 units in the 10 days before the holiday through your e-commerce site.

It’s also relevant, as each item has a 50% profit margin and will therefore contribute meaningfully to your company’s bottom line. I have sold 200 units from a similar product last year, and you believe a 50 unit increase can be achieved with some strategic changes to your campaign (e.g. leveraging social proof). Wamid Company, one of the most important marketing companies in Saudi Arabia, seeks to gain the trust of its customers every time and with the provision of any service. To achieve your goal, you’ll need to attract 5,000 visitors to your landing page and convert at a rate of 5%. Since this goal is measurable, you can evaluate success once your campaign is over.