Graphic Design: Types and Importance

A little puzzle. What do consumers remember most in advertising? It’s not about the product / service you sell, or even your business. The only thing that aroused their curiosity first is: the visual aspect. ✨

A well-functioning visual image is a guarantee of a good first impression on the consumer, as well as developing your brand image. If the eyes are the mirror of the soul, then graphic design is a mirror… of a future purchase! So this element cannot be neglected in your marketing strategy.

What is graphic design?

Graphic design or graphic design is an essential step in visual communication. Through different communication media, it combines images and texts to be displayed on the screen or printed (logo, flyer, website, banner, etc.).

The concept of drawing helps to understand any document and enhances its readability for consumers in addition to being pleasant to look at. To make your graphic design a success, it is important to master certain computer tools to create your visual images. Don’t panic, we offer you the keys to success!

What are the types of graphic design?

Visual identity
The visual identity includes graphic elements that identify the brand at a glance. It can be:

Logo,
Typography,
Colors,
Images
Videos.

The graphic identity is present on many communication media such as business cards, official documents of your company, advertisements, all communication channels or even goodies.

Marketing
Marketing campaigns aim to influence the decisions of your target audience. So you must take into account the desires, needs, knowledge, etc. of your customers. The more you know about them, the more effective your marketing strategy will be!

We prefer visual content rather than text alone for this type of format. So do not hesitate to add substance to your marketing content with images / gifs linked to your message. Traditional marketing is mostly about print, but digital marketing is now taking over.

The digital interface
According to Les Échos, nearly one in two French people make their purchases via mobile. Apps should not be neglected in the equation. Providing a high-quality interface, with a beautiful and functional visual use is a must for the development of your UI design. Technical skills are especially required to develop a website.

There are many other graphic designs such as animation, art, packaging, publishing… it’s up to you to find what suits you best!

The importance of graphic design:

Brand image
Visuals are key to communicating the right message. With a functional and stylish visual design, consumers and businesses quickly recognize you. Visuals leave an impression, whether it’s a logo, typography or packaging, or support your brand image. Having a positive image is essential to identify your business (or stay on trend if that’s already the case).

Consumers turn to products they recognize. Graphic design is all about giving consumers a sense of familiarity, even though they may not have any information about you.

Customer satisfaction
It is well known that the product packaging attracts consumers first. But for some of them, the visual aspect is the most important element. To satisfy your customers and retain them in the long term, it is advisable to take care of your UX design in order to create an ideal user experience. Be careful not to bring too many novelties in too short a period of time!

Should we renew? If so, how often?

Your graphic design should be carefully thought out to avoid changing the design every month. This can confuse consumers and you will lose your brand identity. On the other hand, nothing prevents you from creating limited-time graphic designs such as special packaging according to the seasons! This kind of attention is highly appreciated by consumers.