Graphic design elements

The Importance of Graphic Design: Graphic Design Elements

Graphic design has been one of the basic vocabulary since ancient times. The longer the time, the greater the demand for graphic design.

Graphic design is considered to express ideas or systems, and the importance of graphic design lies in:

Graphic design contributes to creating a strong impression

All companies, agencies and associations use graphic design as one of the most beautiful expressions of their ideas, personalities, products and ideas, because graphic design is the first and most revealing of any idea, the more the designer chooses the appropriate design when it is good to express the idea, the more he is able to achieve clear success.

Graphic design creates a unique personality for brands

Graphic design helps in creating a unique personality for a product, and the design and logo are the difference between the private personality of the institution and the company, so all companies and institutions seek to have a strong logo that can express and distinguish it.

Graphic design is an important means of communication

A picture is famous for a thousand words, so graphic design is similar to hundreds of advertisements, so agency owners and companies are always keen to obtain a unique design with a balance of colors, images and graphics to achieve the desired effect.

Good design indicates professionalism

A distinctive design indicates that the organization has a distinctive professional thinking, and the higher the quality of the logo and design, the more attractive and trustworthy the organization’s employees are.

Creating credibility with customers

Graphics and design help to gain the necessary credibility, which plays an important role in the product that faces a challenge from competitors in the market.

Graphic design elements

There is a group of elements that make up graphic design, and these elements are:

Shape: A group of elements available in a graphics program or drawn by a designer.

Lines: It is one of the basic elements that make up the shape, and it is used to define and interpret spaces and helps in determining the shape of the element without confusing the element with each other.

Image: The image is used as one of the units in the design to highlight and clarify the design.

Color: Color is one of the basic elements in the design that attracts attention and gives the design an aesthetic effect with a distinctive psychological connotation.
Lighting: Lighting controls the psychological dimension of the design and how users receive it.

Text: Text helps graphic designers clarify ideas and sometimes explain meaning.

Distances and spaces: Spaces and spaces make the design appear calmer because designers use white space to help break up the language and sharpness of the design.

Graphics: Graphics are used as one of the artistic factors in design.

Shape: It is the basic shape in design and one of the basic elements in building the design.

Fields and functions of graphic design

There are many fields in which graphic designers specialize, and the function of graphic design varies according to the designer’s field of specialization. There are:

Graphic designer

The work that the designer does through a graphic design consisting of images, drawings and colors, which are put together to create the logo or design required so that he can use it to serve the client to complete his work and reach a model that satisfies him., Graphic design is the work of the teacher that depends on the skill and creativity of the designer, because the designer must have the skills and wisdom in design, creativity and artistic ability.

Web Designer

One of the most famous fields of graphic work is web design, which has become a requirement of the modern era, as all newspapers and magazines have websites that publish news and deny political articles, and all brands have shopping or service sites, so it is an important field where a graphic designer can work.

Book and Magazine Design

One of the most long-term professions for graphic designers is working as a designer for book and magazine covers, and working in printing houses, publishing houses and newspapers to design the necessary covers and prints.

Art Template Designer

It is a design in which designers focus on coordinating and integrating colors, designs, images and graphics, and template designers are responsible for placing images in specific templates so that all elements serve the design in a harmonious manner.

Photoshop Designers

Photoshop design is a graphic design profession, one of the latest modern technologies is Photoshop design, where Photoshop designers are responsible for modifying images and graphics and integrating images with designs to obtain unique designs that illustrate the information required from the design, and Photoshop designers control the lighting of images, effects and color tones