Graphic Design Basics

Graphic Design Basics

The principles of graphic design distinguish between the designer and the non-designer. Understanding the basics and principles of design scientifically and practically is the right start for every beginner in the field of design after knowing the elements of design.

Many of these principles are discretionary and subject to the designer’s feelings and feelings, and this appreciation grows with continuous practice and deep contemplation of professional designs, and these foundations are the result of cumulative experiences that have developed over time.

Graphic Design Basics

Unity and proximity

Unity means the unity of the elements that make up the graphic design, i.e. the existence of a relationship that links these elements, and the relationship may be formal by unifying the pattern of drawing shapes such as the geometric pattern. Shapes, or the pattern of curved lines, or the decorative pattern, and the relationship may be chromatic, by unifying the coloring system used, and unity also includes the unity of the idea, i.e. presenting a single topic or idea without distraction. , or the unity of the subject, in addition to the unity of the method, such as choosing the method of flat design or two-dimensional design or three-dimensional design.

As for convergence, it aims to place similar blocks under one classification or group them in one place in a convergent or adjacent manner, so that they appear as one block, which makes it easier for the viewer to understand the artwork as a whole. At a quick glance.

Balance

Linguistically, it is equal in weight, and in the field of graphic design, it is a sense of stability and balance, that is, the balance of opposite elements in the design, and the balance of blocks generates a sense of comfort, and balance is of 3 types:

Axial balance: that is, on both sides of the vertical fulcrum, and the balance may be symmetrical where the shapes, blocks and lines on both sides of the painting are completely symmetrical, and the balance may be asymmetrical in the shapes. Non-identical, they may differ in color, shape, texture or otherwise.

Radiative balance

Imaginary balance: It does not depend on an apparent axis or fulcrum, but rather depends on a sense of balance, and gives the designer greater freedom, but estimating this balance is not easy, because it may depend on complex factors such as estimating the weight of colors and the proportion of space in proportion to the shapes and how close or far they are. The masses on the imaginary fulcrum, and many other factors.

The designer can achieve balance by repeating shapes, changing sizes, distributing blocks near and far from the pivot axis, and placing spaces.

Wameed Company, one of the most important marketing companies in Saudi Arabia, seeks to gain the trust of its customers every time and with any service provided.

Criteria related to calculating the balance

Size: Large blocks have a higher visual weight than small blocks.

Color: The higher degree of color saturation is visually heavier than the low-saturation color, and the dark color is visually heavier than the light color. The estimation of the color weight depends on the designer’s sense.

Position: The block far from the fulcrum is visually heavier than the nearby block.

Complexity: The block with a complex shape is visually heavier than the regular block.

Movement and rhythm

Movement is the viewer’s feeling of movement within the graphic design, which is a feeling resulting from the distribution of elements in a way that suggests movement, and controls the way the eye moves sequentially within the design, and movements have directions and shapes, and may be fast or slow, and the presence of movement in the design gives it vitality.

Examples of movement: repeating a shape in different positions to suggest movement, using images that express movement such as moving the edges of clothes or hair to express the presence of wind, using arrows and lines that direct eye movement, as well as using colors in a way that determines the beginning of the direction of eye movement and then moving with the movement of the color and its flow within the design.

As for rhythm, it is a musical term that expresses a song or a repeated tune, and in design it expresses a movement that has a special effect that adds attractiveness to the design and keeps boredom away from it. Rhythm is achieved through repetition, variety, or gradation

Among the content creation companies in Saudi Arabia, Wamdh Company is distinguished by its low costs and competitive prices for marketing services.
Graphic Design
Graphic Design Basics: Examples of Rhythm

Repetition with color change, monotonous rhythm.
Repetition of the block with color change, size, shape, and non-monotonous rhythm.
Repetition of a block with a decreasing descending rhythm.
Increasing preventing repetition, and increasing rhythm.
The flowing motion design is like the flow of water, a smooth rhythm

Contrast

Contrast is the degree of contrast between nearby and adjacent elements within the graphic design, and the purpose of contrast is to show and distinguish the design elements from each other, and the greater the contrast, the greater the clarity and contrast This is done by changing the color, size, font, spacing, etc., and the presence of two contrasting colors shows the shape or text, with small and large sizes showing the difference between the two shapes.

Among the marketing companies in Riyadh, Wameed Marketing Company, which consists of specialists in the field of marketing and digital marketing, provides a set of integrated solutions for entrepreneurs and companies of various categories to provide the necessary support to achieve goals efficiently and effectively from establishing, planning and managing the activities required for the various departments within the company.

The process of dominance or focus

Focus or dominance is to highlight a specific part of the design, in order to attract attention and direct the eye to it, so that this part draws the viewer’s attention and directs his focus to it, and this focus can be achieved in several ways.

Examples related to achieving focus and mastery

Drawing guide lines that clarify the center of dominance.

Highlight the center of attention with different colors or lighting.

Highlight the part you want to focus on and put it in the foreground.

Direct the eye, as a group whose gaze is directed towards the target.

Isolate the figure away from the crowd or its multiple peers.

Frame the important part.

Focus can also be achieved by highlighting the size, position or changing the font type in the case of texts.

Formatting and