Are you planning to create a social media marketing strategy? Facebook is probably one of the social networks to target. And whoever says Facebook says audiovisual as this site includes many videos and images. So follow the Facebook photo and video size guide for 2022 to give your profile or business page a more professional look
Facebook automatically resizes and formats your images when you upload them so that the timeline width is 500 pixels and fits the 1.91:1 aspect ratio.
To avoid pixelated images or slow loading times, keep these sizes in mind:
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
If you are sharing 2 to 10 images in your Facebook brand post using a carousel view, the images should be 1200 x 1200.
Your Facebook profile picture will display at 170 x 170 pixels on desktop, but it will display at 128 x 128 pixels on phones Smart.
Facebook cover photo sizes: 851 x 315 pixels (recommended)
Desktop screen size: 820 x 312 pixels
Smartphone screen size: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100 KB
To avoid compression or distortion, upload a JPG or PNG file. There are also many tools and resources for creating images for social media. Profile pictures and cover photos with logos or text work best when uploaded as a PNG file. Use the recommended pixel sizes to increase page load time.
Facebook Stories take up the entire phone screen, with an aspect ratio of 9:16. Don’t choose an image that is smaller than 500 pixels wide. For stories with text, leave 14% of the top and bottom without text (250 pixels). This way, any calls to action won’t be covered by your profile picture or branded buttons.
Minimum Image Size: Facebook recommends “30,000 pixels in any dimension and less than 135,000,000 pixels in total size.”
Aspect Ratio: 2:1
Good to Know:
Facebook automatically recognizes and processes these images based on “camera metadata in photos taken with 360-degree devices.” It also recommends using JPEG files for 360 photos and making sure the files are no larger than 30MB. As for these Facebook image files, they can be up to 45MB for JPEGs or 60MB for PNGs.
· Minimum 1080 x 1080 pixels.
1:1 ratio.
Maximum file size 30MB.
· Minimum 1080 x 1080 pixels
Minimum size 600 x 600 pixels
1.91:1 to 1:1 ratio
Maximum file size 30MB.
· Minimum 1080 x 1080 pixels
Minimum size 254 x 133 pixels
1:1 ratio. (Remember: This is a desktop-only ad format.)
· Minimum 1080 x 1080 pixels
Minimum size 600 x 600 pixels
1.91:1 to 1:1 ratio
Maximum file size 30MB.
Facebook Image Sizes 2022 for Sponsored Posts:
· Minimum 1080 x 1080 pixels
1.91:1 to 1:1 ratio
Maximum file size 30MB.
Ad Size in Messenger:
· Minimum 1080 x 1080 pixels
Ratio 1:1
Minimum size 254 x 133 pixels
Maximum file size 30MB.
How many times have you noticed that your business page profile image looks pixelated or grainy? How many times have you uploaded a great cover photo for your Facebook profile only to find that it’s been cropped on the mobile app? Facebook – and your images – are sensitive to the device being viewed! Optimizing your images to Facebook’s recommended dimensions will prevent them from being cropped or cropped incorrectly. Just make sure your Facebook images are the correct size.
Facebook is clearly the hardest social network to track when it comes to video dimensions. You have a ton of formats available, and they change based on whether the post is paid or free. In total, 100 million hours of video are watched on Facebook every day.
Orientation: Horizontal and Vertical
Minimum Dimensions: 1280 x 720 pixels (horizontal), 1024 x 1280 pixels (vertical)
Aspect Ratio (ratio): 16:9 (horizontal), 4:5 (vertical)
Maximum Duration: Video in Facebook feed lasts up to 240 minutes.
Maximum File Size: 4 GB
Video Codec: .MP4 or .MOV
Frames Per Second: 30 FPS
Facebook 360° video allows users to get a 360-degree view of the scene. This interactive format allows the user to experience an immersive and fun moment.
Orientation: Mono and Stereo
Recommended dimensions: 5120 x 2560 pixels (mono), 5120 x 5120 pixels (stereo)
Aspect ratio (ratio): 2:1 (mono), 1:1 (stereo)
Pixel format: 420 pixels YUV
Projection shape: Equilateral cylindrical cube or unfolded cube
Video data transfer rate: 2160×1080: 4 Mbps, 2560×1280: 5-6 Mbps, 2880×1440: 7-8 Mbps, UHD (3840×1920)/4K (4096×2048): 12-15 Mbps recommended, up to 20 Mbps (megabits per second)
Maximum duration: 360° video streaming on Facebook lasts a maximum of 4 hours.
Video Codec: .MP4
Frames Per Second: 30 FPS – Recommendation: Constant Frame Rate (CFR)
Streaming Protocol: RTMP or RTMPS
Recommended Orientation: Square and Portrait (Animated Only)
Recommended Dimensions: 1080 x 1080 pixels (Square), 864 x 1080 pixels (Portrait Mobile Only)
Aspect Ratio (Ratio): 1:1 (Square), 4:5 (Portrait Mobile Only)
Maximum Duration: Video ad in Facebook Feed lasts up to 240 minutes.
Maximum File Size: 4 GB
Video Codec: .MP4 or .MOV
Frames Per Second: 30 FPS
Character Limit:
Title: 40 characters
Description: 30 characters
Main Text: 125 characters