Sunny days are back! With everyone getting ready to enjoy their summer vacation, now is the time to take advantage of the many summer marketing opportunities available to you this season. Make the most of the summer months, especially when you can take advantage of people being on vacation. Here are ten summer marketing tips you can follow to boost your results during the summer. No one will be spending time indoors this summer. This is the perfect opportunity to target places where people vacation.
Give customers a reason to stop by your store, especially if you are located in a tourist destination. Make sure your business can be discovered online. Offer special summer discounts and bonuses to tourists who come to your city. Additionally, ask partner businesses to display print advertising such as flyers, fliers and posters in their stores, and vice versa. You can also approach tourist offices and arrange for them to display your amazing printed marketing materials. Give your community some summer fun by hosting a local event. This summer marketing idea is a great way to not only advertise your business, but also strengthen relationships with your clients and business partners. You can also take the opportunity to thank your customers for supporting your business. It could be a summer barbecue, a picnic, or even a sports party held in your store’s parking lot, at the local park, or on City Hall Square. Try something new. Summer is the time to get out of your comfort zone. Remember, everything you do should be what your customers want. Maybe you can create a product or food that is only available during the summer. Try organizing a flash mob to grab people’s attention. Another great summer marketing tip is to focus on creating summer content for your offline and online promotions. Think about the overall message you want to send to customers for the summer. Well-designed summer promotions with a consistent message are a great way to entice customers to purchase from your store. Try new media for your summer marketing campaign. Besides print promotions and online posts, try creating videos, blog posts, and maybe even a podcast. Use them to explain how your products and services can improve your customers’ summer experience.