Advantages of marketing via TikTok

Advantages of Marketing via TikTok

Advertising has become common in most popular social media applications, and one of the applications that includes paid advertising is TikTok.

Find all the details about advertising on TikTok in this article.

First: What is TikTok?

It is a social application that began to appear in 2016, produced by the Chinese company Douyin, and is considered one of the fastest growing video applications in the world.

By 2018, the number of Tik Tok users reached 150 million, making it one of the most popular applications in 2018.

There were more than 45.8 million installations of the application in the first quarter.

The spread of the TikTok application: Advantages of Marketing via TikTok

It was launched in September 2016 by the Chinese company ByteDance under the name Douyin. Within a year, it gained 100 million users. It was launched in global markets as Tik Tok in 2017.

In 2018, Tik Tok ranked first in mobile app downloads; Tik Tok was downloaded 80 million times in the United States,

and 800 million times worldwide.

In November 2017, ByteDance, the owner of Tik Tok, paid up to $1 billion to acquire musical.ly

with the aim of tapping into the digital ecosystem’s young user base. TikTok merged with Musically in 2018

to create a larger video platform and combine the existing accounts of both companies into one app.

Since 2018, TikTok has been available in over 150 countries and supports 75 languages. In the first half of 2018, the app was downloaded 104 million times on the Apple Store,

surpassing Facebook, YouTube and Instagram to become the most downloaded iOS app in the world in 2018.

At the end of 2019, TikTok’s user base reached 800 million, and in 2020, the number of users reached more than 1 billion;

Nearly 50% of TikTok’s audience is under 34 years old, and 26% of TikTok users are under 34, 18 and 24 years old.

TikTok is spread all over the world: 466 million users from India, 173 million users from China, and 123 million users from the United States.

In 2020, TikTok was downloaded more than 1.5 billion times worldwide. Users spend an average of 52 minutes per day on TikTok.

TikTok has a value of $75 million, making it one of the most valuable companies in the world.

How do we use TikTok?

The first thing that appears to new users on Douyin is the “For You” page, similar to the home page of other sites. Learn more about how and how to use TikTok.

The Tik Tok app is very similar to YouTube, you don’t need to log in or create an account to watch it on the app,

Tik Tok collects relevant videos and then recommends videos that it thinks users will like.

It also has a search page that can be accessed at the bottom of the screen, and it has a section that contains all the categories, including hashtags

Featured creators, songs, and challenges. Taking the time to browse through the topics will help you find the topics that interest you and start showing them to you.

Create an account on TikTok:

Create an account on Tik Tok by going to the “My Pages” section in the menu at the bottom of Tik Tok and clicking “Create an account”. You will see several options:

Register with email and code.
Follow your Facebook or Google account or follow Twitter and choose the method that suits you.

Also, when you choose to register by mail and code, it asks you for your date of birth, then asks you to enter your phone number and verify

whether it belongs to you, then enter your password,

then enter your username, and now you have a TikTok account.

With it, you can share your videos on Tik Tok and create advertisements on Tik Tok.

Tik Tok marketing features compared to other social media applications:

The Tik Tok application allows users to create their own short videos. It basically displays the background music for the video and can be speeded up, slowed down or edited using filters.

To create a music video on the application, you can choose the background music from the different types of music offered by the application,
edit it using filters, and record a 15-second video with rhythm settings to share with others before uploading it to Tik Tok or other social media platforms.
They can also shoot short videos synchronized with popular songs.
TikTok uses artificial intelligence to analyze users’ interests and preferences through interaction with content and displays a personalized summary of content for each user.

The app allows users to set their accounts to “private” and the content inside remains invisible to Tik Tok users who do not have permission to view the content.

The “For You” page on Tik Tok is a summary of videos recommended to you based on your previous activity on the app.

According to TikTok’s policy, only users who are 16 years of age or older are allowed to appear on the “Lak” page.

Users can add videos, hashtags, filters, and sounds to the Favorites section for easy browsing later, as if they were saved there