In January 2020, Twitter took this ad format a step further. Introduced light on trend promoter. Like this example from Disney+, this ad format complements “Promoted Trends” by supporting video and GIFS, as well as still images. These ads appear at the top of the Explore tab for two visits per person per day. It then moves to the standard promoted trend position. Currently, this ad format is available in 15 countries.
Think of Moments as story ads on Twitter. Twitter Moments can be created on desktop, and are essentially a curated collection of similar Tweets that tell a story. This format means your brand can also share Twitter Story ads longer than 280 characters. Brands can also sponsor Moments created by other brands.
If you haven’t used Twitter Ads before, you’ll need to create an account.
After clicking on the “Followers” goal, this will take you to the “Campaign Setup” screen. Here, name your campaign, choose how to pay for it, set your campaign budget, and choose whether you want to start the campaign immediately or schedule it for later. It’s up to you. There is no minimum budget for advertising on Twitter, so Twitter ads cost as much or as little as you like. The budget you set on this screen is the total amount you’re willing to pay. Once you have made your selections, click Next.
You are now on the “Ad group setup” page. For your first Twitter ad campaign, you may want to stick to one ad set. But as you get more comfortable with Twitter Ads, divide your campaign into categories to target different audiences, use different creatives, or test different budgets and timings. Name your ad set and specify a start and end time if you wish. Here, you’ll also choose how much you’re willing to pay for each interaction. If you choose automatic bidding, Twitter will set your bid to get the best results at the lowest price based on your budget. This is a great way to get started if you’re new to Twitter Ads and want to get a good understanding of how bidding works.
You can also choose to upload your own list of people (such as your email list), or choose to target people who are similar to your follower base. When you are satisfied with your selections, click Next.
On the right side of the screen, you’ll choose where you want your ad to appear. Once you have made your selection, click Next.
Finally, review all the options you selected. Click Launch Campaign to launch your ad. And that’s it! Try Twitter Quick Promote. If you don’t want to delve into detailed targeting of your ad, this allows you to promote a Tweet with just two clicks.