5 steps to advertise on Twitter

In January 2020, Twitter took this ad format a step further. Introduced light on trend promoter. Like this example from Disney+, this ad format complements “Promoted Trends” by supporting video and GIFS, as well as still images. These ads appear at the top of the Explore tab for two visits per person per day. It then moves to the standard promoted trend position. Currently, this ad format is available in 15 countries.

Promoted Moments

Think of Moments as story ads on Twitter. Twitter Moments can be created on desktop, and are essentially a curated collection of similar Tweets that tell a story. This format means your brand can also share Twitter Story ads longer than 280 characters. Brands can also sponsor Moments created by other brands.

Programmatic ads

If you’re new to Twitter Ads, aren’t sure how much to spend, or have a very small team with limited time, consider trying Twitter Promote Mode. Tweet your brand as you normally would, then Twitter’s Promote Mode automatically promotes your Tweets and your brand profile. Twitter describes Twitter Promote mode as an “always-on advertising solution.” Essentially, the first 10 Tweets your brand creates each day are added to a Promoted Tweets campaign and targeted to your specific audience. Twitter Promote Mode also runs a Promoted Account campaign. Think of this feature as helping you on Twitter with your Twitter ads. Your brand doesn’t need to work to set up new individual ad campaigns. It costs you a flat price of $99 per month, and on average, your tweets will reach 30,000 more people.

1. Set up your Twitter Ads account

If you haven’t used Twitter Ads before, you’ll need to create an account.

Simply log into your Twitter account, then head to ads.Twitter.com. Enter your country and time zone, then click Let’s Go. This gives you access to Twitter Ads Manager and many of its features, such as tracking your ad campaigns and analyzing metrics. Choose your advertising objective Determine what you want to achieve with your Twitter Ads. The campaign goal you choose determines the types of engagement and actions you’ll pay for. You can choose from the following goals: consciousness Reach: You want your Promoted Tweet to be seen by the maximum number of people. You are charged per 1000 impressions. In-Stream Video Views: You want to play a short video ad at the beginning of videos from Twitter’s premium content partners. You are charged for each video view. Consideration Video Views: You want people to watch your videos or GIFs. You are charged for each video view. App Installs: You want people to install your app. You are charged for each app installation. Website Clicks or Conversions: You want people to go to your website. You are charged per click. Engagements: You want to increase engagement with your Promoted Tweets. You are charged per interaction, but only upon initial interaction with each user. Followers: You want to build your Twitter audience. You are charged for each new follower. Transfers App re-engagement: You want people who already have your app to open and use it. You are charged for each click on the app. In this example, we’ll go through a campaign to increase followers and build an audience for your account.

How much do Twitter ads cost?

After clicking on the “Followers” goal, this will take you to the “Campaign Setup” screen. Here, name your campaign, choose how to pay for it, set your campaign budget, and choose whether you want to start the campaign immediately or schedule it for later. It’s up to you. There is no minimum budget for advertising on Twitter, so Twitter ads cost as much or as little as you like. The budget you set on this screen is the total amount you’re willing to pay. Once you have made your selections, click Next.

2. Set up your ad set and bids:

You are now on the “Ad group setup” page. For your first Twitter ad campaign, you may want to stick to one ad set. But as you get more comfortable with Twitter Ads, divide your campaign into categories to target different audiences, use different creatives, or test different budgets and timings. Name your ad set and specify a start and end time if you wish. Here, you’ll also choose how much you’re willing to pay for each interaction. If you choose automatic bidding, Twitter will set your bid to get the best results at the lowest price based on your budget. This is a great way to get started if you’re new to Twitter Ads and want to get a good understanding of how bidding works.

3.Target your audience

Targeting options help you choose the right audience for your ad and maximize your budget. You will start by targeting the population. Define your audience by gender, age, location, language, and technology. With geo-targeted location, you can be as specific as a specific metro area or even a zip code. Or you can go broad and target an entire country. The Technology component allows you to target by device, carrier, or OS version. The Audience Features section allows you to target your ad to users based on specific interests such as events, interests, behaviors, and even specific keywords and TV shows that users are tweeting about. To help guide you, the interface provides an estimated summary of audience size that changes as you add more targeting options to your campaign.

You can also choose to upload your own list of people (such as your email list), or choose to target people who are similar to your follower base. When you are satisfied with your selections, click Next.

4. Choose the ad placement

On the right side of the screen, you’ll choose where you want your ad to appear. Once you have made your selection, click Next.

5. Start your campaign

Finally, review all the options you selected. Click Launch Campaign to launch your ad. And that’s it! Try Twitter Quick Promote. If you don’t want to delve into detailed targeting of your ad, this allows you to promote a Tweet with just two clicks.