10 Steps to SEO
How to improve search engines SEO
If you own a website and follow its statistics on Google Analytics, you will definitely notice that the best visits to your website
in terms of low bounce rate and visitor engagement are from search engines, especially Google.
Google spiders and robots and how they rank website pages is a secret that Google does not tell anyone the details of,
However, there are a number of behaviors that have proven effective in promoting your website or blog on search engines. It ranks on the first page of search results.
Here we will mention some tips and steps that every blogger and website owner should take to increase the visibility of their website on search engines (or what is called SEO)
and get the great results they want.
1. How to improve search engines SEO: Publish high-quality content
The most important thing in any site is the content, it is like food for search engines, and the other points that we will mention are just recipes and spices to make the food tastier and more acceptable to the spiders of these engines.
Focus on what you offer in your blog to add value, and be careful about copying and pasting, otherwise you will be sentenced to death because of your website.
Another thing to note is that the longer and more detailed the topic, the better the chance of appearing in the search results.
2. Keywords
Avoid general general topics that do not address any specific topic as much as possible, specialization and finding the right keywords are important
and crucial to getting your site on the first page of Google.
Use Google’s keyword tool to search for available keywords and always avoid words with high competition with publishers and major companies,
For example, do not focus on the word Samsung mobile, you will inevitably find competition around it, and target keywords, Samsung Galaxy s7 waits until the keywords are found There is good demand, and at the same time there is no fierce competition.
Put the keyword in the topic title, preferably in a subtitle of the topic, and do not forget to mention it in the first paragraph,
The longer the topic, the more keywords will appear automatically.
3. How to improve search engines SEO: Put unique and non-duplicate titles and descriptions
Set a unique title for the article, and do not repeat the title of the previous topic in the blog, and the same applies to the meta description of the article.
It is recommended that the title does not exceed 55 characters, and do not forget to put it in the H1 tag, and indicate the keywords in the Meta Description tag.
4. Put a SiteMap
Putting a link to the sitemap helps document your site pages and is important for optimizing your site on search engines. If you use the WordPress content management system, whenever you publish or update a new theme, you will find some great plugins to create and update sitemaps, the most important of which is the Google XML sitemaps plugin, which is similar to what I use on the Tutomina blog. Then create a map, go to your Google Webmaster Tools account, and add a link to the map in the space provided for this purpose.
5. Fix 404 errors on your site regularly
Make sure that all sitelinks are working and there are no 404 errors for missing or non-existent pages. These errors can negatively impact the user experience and thus affect your website’s reputation with search engines. If you are a WordPress user, there are many plugins that can scan your site and detect broken links and execute by redirecting you to pages related to the pages you requested in case they are lost. There are also many Google Chrome extensions that scan your website and detect broken links.
6. Promote your site by publishing it on other sites
If you are a blogger in the field of web software or design, visit sites that specialize in the same field and publish them on search engines and build strong backlinks to your site. This is called guest blogging and it is a very effective way to promote your blog and increase its credibility in search engines.
7. Optimize images well for search engines
Images are very important to improve the quality and value of content. The more diverse and richer the content, the better using different media and data types. Search engine robots can only read the content of the image through the ALT attribute, which is used to briefly describe the image. The file name of the image is very important, so it should represent what is inside the image and always avoid arbitrary tags.
8. How to improve SEO: External links to strong sites
Creating external links to sites with high rankings and high credibility for search engines will give a good impression of the quality of your content, provided that you do not overdo it in creating those links.
9. Speed up your site as much as possible
The user experience is formed by the page loading, if the loading speed is good, this will be a positive point in your battle to satisfy and please the user, but if the site is heavy, this automatically means unhappy visitors who will not wait long to get to your site, it certainly harms the experience of this user because it increases the bounce rate, which harms the reputation of your website.
10. Your website should be compatible with all devices
Whether a visitor comes to your site from a mobile phone, tablet or desktop computer, the browsing process should be efficient and all pages of the site should display well and be responsive on all these devices. Google introduced this compatibility standard in its magic set of ranking and indexing sites and officially announced it about two years ago.